Marketing Manager - Heavy Machinery

Al Marwan Group; Sharjah; On-site; AED 223,200 - 279,000; Full time

Job summary

A leading construction solutions firm is looking for a Marketing Lead for its Heavy Equipment & Machinery business. This role involves acting as the main liaison between business stakeholders and the marketing team, developing campaigns across various platforms to drive leads and inventory turnover. Ideal candidates will have 7–10+ years in B2B marketing, strong stakeholder management skills, and fluency in Arabic and English. This position is based in Sharjah, UAE.

Qualifications

• 7–10+ years in B2B marketing, ideally in heavy equipment/machinery.
• Proven management skills with stakeholders and vendors.
• Strong communication skills in Arabic and English.

Responsibilities

• Own marketing budget for campaigns and events.
• Manage digital marketing strategies for lead generation.
• Oversee performance reporting and compliance.

Skills

B2B marketing experience

Stakeholder management

SEO knowledge

Performance marketing

Fluent in Arabic and English

Education

Bachelor’s in Marketing/Business/Communications

Tools

HubSpot

Google Ads

Job description

Who We Are

Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well‑established regional presence.

Job Summary

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. You’ll be the primary liaison between business stakeholders and the marketing team, translating commercial goals into briefed, budgeted, and measured campaigns—across digital/performance, events, marketplaces, and merchandising—to drive quality leads and inventory turnover.

Key Responsibilities

Stakeholder & Agency Leadership

• Act as the single point of contact between business stakeholders and the Marketing Team.
• Own briefs, priorities, SLAs, timelines, and approvals; run weekly stand‑ups and status reports.
• Maintain brand governance: guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

• Build the annual/quarterly marketing plan aligned to sales targets.
• Own the marketing budget across digital, campaigns, events/exhibitions, marketplaces, and merchandising/Outdoor media; track CPL/CPOpp/CPSale and reallocate to winners.
• Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

• Strong understanding of SEO, Paid Ads (Google, Meta, LinkedIn), Email Marketing, and CRM strategies, with the ability to align them to lead generation and conversion goals.
• Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest, HubSpot/CRM systems) to interpret performance data and support decision‑making.
• Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

Marketplaces, Website & Content

• Supervise listings on industry marketplaces (e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos/short walk‑around videos, and refresh cadence.
• Oversee website product catalog, category pages, blogs/case studies; coordinate photo/video shoots and asset libraries.

CRM, Lead Ops & Sales Alignment

• Design and monitor lead routing, scoring, and SLAs (speed‑to‑lead, first‑response time); coordinate with Sales on MQL→SQL→Deal definitions.
• Oversee nurture journeys (email/WhatsApp), newsletters, and re‑engagement plays.
• Own data hygiene across CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL/CPA/ROAS reporting.

Events, Partnerships & Merchandising

• Plan and deliver trade shows, open‑yard days, product demos/roadshows from concept to ROI reporting.
• Manage merchandising; yard signage, vehicle branding, uniforms/PPE, collateral, giveaways.

Reporting & Compliance

• Publish weekly/monthly performance reports: pipeline, CPL/CPA, channel ROI, inventory days‑to‑sale.
• Ensure all communications meet legal/compliance standards and holding‑company policies.

Required Skills & Qualifications

• 7–10+ years in B2B marketing, ideally heavy equipment/machinery or related sectors in the GCC.
• Proven stakeholder management and agency/vendor leadership.
• Strong written and verbal communication skills in Arabic and English.
• Hands‑on command of SEM/Performance Marketing, SEO/CRO, and content for lead gen.
• Skilled in budget ownership and performance reporting (CPL, CPOpp, CPSale, pipeline impact).
• CRM experience (Preferable HubSpot).
• Bachelor’s in Marketing/Business/Communications; certifications (Google Ads, GA4) are a plus.