Paid Media Campaign Manager

Confidentiel; Abu Dhabi; On-site; AED 180,000 - 360,000; Full time

Job summary

Confidentiel in Abu Dhabi is seeking a Performance Marketing Specialist to develop high-performing ad strategies and optimize paid media campaigns across Google, Meta, TikTok, and DSPs. You will collaborate with regional teams to tailor local strategies and improve funnel performance.

The role requires hands-on paid media experience, strong analytical skills, and professional English communication. A focus on conversion optimization and creative testing will drive campaign results.

Qualifications

• 3–5+ years of experience in Performance Marketing, Creative Strategy, or Campaign Management.
• Hands-on paid media experience, with the ability to develop channel-specific advertising strategies.
• Strong understanding of ad creative best practices across Google, Meta, TikTok, and DSP.
• Experience in creative coordination, regional marketing, and conversion funnel optimization.
• Strong analytical, project management, and communication skills, with professional English proficiency.

Responsibilities

• Collaborate with Creative and Regional teams to develop high-performing ad creatives that meet paid media standards.
• Work with Regional teams to develop localized paid media strategies based on market insights.
• Develop channel-specific advertising strategies across Google, Meta, TikTok, DSP, and other platforms.
• Optimize in-app user journeys and conversion funnels to improve paid user conversion.
• Drive creative optimization through performance analysis and A/B testing.
• Collaborate with Paid Media, Regional teams, Product, BI, and Creative teams to drive campaign performance.

Skills

Paid media

Creative strategy

Campaign management

Analytics

English communication

Tools

AppsFlyer

GA4

Job description

Key Responsibilities

• Collaborate with Creative and Regional teams to develop high-performing ad creatives that meet paid media standards.
• Work with Regional teams to develop localized paid media strategies based on market insights.
• Develop channel-specific advertising strategies across Google, Meta, TikTok, DSP, and other platforms.
• Optimize in-app user journeys and conversion funnels to improve paid user conversion.
• Drive creative optimization through performance analysis and A/B testing.
• Collaborate with Paid Media, Regional teams, Product, BI, and Creative teams to drive campaign performance.

Requirements

• 3–5+ years of experience in Performance Marketing, Creative Strategy, or Campaign Management.
• Hands-on paid media experience, with the ability to develop channel-specific advertising strategies.
• Strong understanding of ad creative best practices across Google, Meta, TikTok, and DSP.
• Experience in creative coordination, regional marketing, and conversion funnel optimization.
• Strong analytical, project management, and communication skills, with professional English proficiency.

Nice to Have:

• Experience in Crypto, Fintech, or Finance.
• Familiarity with AppsFlyer and GA4.