Marketing Specialist

fäm Properties Dubai; Dubai; On-site; AED 100,000 - 500,000; Full time

Job summary

fäm Properties Dubai seeks a hands-on paid media specialist to own multi-platform campaigns across Meta, Google, TikTok, Snapchat, and YouTube to generate high-quality real estate leads and optimize CPL/CPQL. You will drive performance, maintain a scalable campaign structure, and partner with creative and analytics teams.

The role emphasizes a strong analytical mindset, real-time decision making, and deep familiarity with tracking pixels, GA4, and CRM-driven lead routing to support project

Qualifications

• 3–5 years hands-on paid media experience in a performance role.
• Direct management of Meta + Google + TikTok + Snapchat campaigns.
• Real estate marketing experience is highly advantageous.

Responsibilities

• Launch, manage, and optimize campaigns across Meta, Google, TikTok, Snapchat, and YouTube.
• Maintain a clean and consistent campaign structure.
• Manage large budgets efficiently (AED 100k-500k+/month).
• Build and monitor dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks.

Skills

Paid media management

3–5 years hands-on

Meta + Google + TikTok + Snapchat

Real estate marketing

Analytics & dashboards

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Snapchat Ads Manager

GA4

CRM (HubSpot/Salesforce)

Job description

Own and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.

This role directly impacts revenue, agent performance, and project sell-through rate.

1. Multi-Platform Campaign Management

Meta (FB/IG) - Google - TikTok - Snapchat - YouTube

• Launch, manage, and optimize campaigns across all platforms
• Maintain a clean and consistent campaign structure
• Manage large budgets efficiently (AED 100k-500k+/month)

2. Tracking & Analytics

• Ensure 100% accurate tracking & attribution:
• Meta Pixel + CAPI
• TikTok Pixel + Events API
• Snapchat Pixel
• Google Ads + GA4
• GTM full setup
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks
• Analyze performance daily and make fast decisions

3. Creative Workflow

• Prepare creative briefs for designers
• Write high-converting ad copy (headlines, primary text, CTAs)
• Align creative with psychology-based frameworks (hook value CTA)
• Maintain a library of top-performing creatives & insights

5. Daily Optimization

• Monitor bids, pacing, and delivery
• Scale up winning campaigns
• Maintain CPL & CPQL targets
• React quickly to disapprovals or creative fatigue
• 3-5 years hands-on experience in paid media (not agency-level monitoring - real execution)
• Direct experience managing Meta + Google + TikTok + Snapchat
• Experience with real estate is a big advantage
• Managed budgets starting from AED 100k+/month
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets
• Perfect understanding of tracking, pixels, CAPI, leads routing
• Meta Ads Manager
• Google Ads (Search, Display, Video, PMax)
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics 4
• CRM lead flow understanding (HubSpot, Salesforce, internal CRMs)
• Basic Figma/Canva skills

What We Offer

• Work in Dubai’s largest and most advanced real estate brokerage
• Large budgets and full freedom to test & scale
• Access to premium projects and performance-focused environment