Performance Marketing Lead – Data-Driven Growth (Dubai)

Al-Futtaim; United Arab Emirates; On-site; AED 300,000 - 420,000; Full time

Job summary

Al-Futtaim is seeking a commercially minded, data-driven Performance Marketing Manager to lead paid media across digital channels in Dubai. You will drive customer acquisition, leads, conversions and ROAS by leveraging analytics, automation and AI-enabled marketing tools.

The role requires hands-on experience with Google Ads, Meta Ads Manager and GA4, with a track record of improving landing pages, journeys and attribution across multi-channel campaigns.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related discipline.
• Minimum 5 years of performance marketing experience.
• Experience across paid media, lead generation, campaign optimisation, and agency management.
• Experience in automotive, retail, or e-commerce is advantageous.

Responsibilities

• Develop performance marketing strategies and campaign plans aligned with commercial objectives.
• Plan, execute, and optimise paid search, social, video, programmatic, and other digital campaigns.
• Manage targeting, bidding, media mix, budget pacing, and platform performance.
• Drive qualified lead generation and improve lead-to-sale conversion across the customer journey.
• Optimise landing pages, forms, and digital journeys to improve conversion rates.
• Track campaign performance using GA4, GTM, platform pixels, UTM parameters, and CRM systems.
• Build dashboards and reports translating campaign data into business insights.
• Use AI-enabled marketing tools for audience insights, forecasting, optimisation, testing, and recommendations.
• Manage media budgets and agency performance to maximise ROAS.
• Continuously test, learn, identify opportunities to improve performance.

Skills

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Looker Studio

Power BI

Lead generation

Conversion rate optimization

CRM tracking

Marketing automation

Budget optimisation

AI marketing tools

Education

Bachelor's degree in Marketing, Digital Marketing, Business, or a related discipline

Tools

GA4

Google Tag Manager

Looker Studio

Power BI

Job description

Al-Futtaim is seeking a commercially minded, data-driven Performance Marketing Manager to lead paid media across digital channels in Dubai. You will drive customer acquisition, leads, conversions and ROAS by leveraging analytics, automation and AI-enabled marketing tools.

The role requires hands-on experience with Google Ads, Meta Ads Manager and GA4, with a track record of improving landing pages, journeys and attribution across multi-channel campaigns.