Performance Marketing Manager

maasq marketing management

United Arab Emirates

On-site

AED 180,000 - 360,000

Full time

2 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

MAASQ is seeking a Performance Marketing Manager to own paid media strategy and execution across our luxury client portfolio in Dubai. You’ll manage multi-channel campaigns from awareness to conversion, retention and revenue growth.

The ideal candidate has 4–5 years in performance marketing with GCC experience, hands-on expertise in Meta, Google and TikTok ads, GA4, and programmatic media. You’ll collaborate with creative, strategy and project teams to drive measurable business outcomes.

Qualifications

4–5 years hands-on experience in performance marketing in the Dubai/GCC market.
Experience managing large advertising budgets for luxury and/or government-sector clients.
Understanding of the full marketing funnel with outcomes beyond lead generation.
Ability to translate business objectives into media strategies, budgets and KPIs.
Hands-on experience with Meta Ads Manager, Google Ads and TikTok Ads Manager.
Experience with programmatic advertising and DSPs.
Proficiency in GA4, Google Tag Manager and Looker Studio.
Experience with conversion tracking, pixels, conversion APIs, and UTM governance.
Strong analytical skills and understanding of ROAS, CPA, CAC, conversions.
Experience conducting experiments to improve efficiency.
Ability to manage multiple accounts and substantial budgets with accuracy.
Strong communication and presentation skills.
Ability to collaborate with creative, strategy and project management teams.
Strong organizational skills and ownership of results.
A portfolio or case studies showing real campaigns and outcomes.

Responsibilities

Develop and execute full-funnel paid media strategies aligned with client objectives.
Plan, launch and optimise campaigns across Meta, Google, YouTube, TikTok and programmatic DSPs.
Manage multiple client accounts with budget allocation and pacing.
Define objectives, KPIs and measurement frameworks across funnel stages.
Monitor ROAS, CPA, CAC and other performance metrics relevant to goals.
Build dashboards and reports linking performance to business outcomes.
Apply GCC market knowledge to planning and optimisation.
Collaborate with creative and strategy teams on messaging and testing plans.
Run A/B tests across creatives, audiences, placements and landing pages.
Identify conversion barriers and improve landing pages and journeys.
Maintain tracking and attribution through GA4, GTM, pixels, APIs and UTMs.
Ensure data quality and troubleshoot tracking issues.
Present performance insights to clients and leadership.
Manage campaign workflows, deadlines and platform requirements.
Stay current with platforms, automation and new marketing tools.

Skills

Full-funnel planning

Budget allocation

Luxury/government campaigns

GCC audience research

Acquisition & retention

Creative testing

Attribution tracking

Campaign reporting

Client presentations

Tools

GA4

Google Tag Manager

Looker Studio

Meta Ads Manager

Google Ads

TikTok Ads Manager

Programmatic DSP

Job description

About the job

Experience: 4 - 5 years

Location: Dubai, UAE

Employment Type: Full-Time | On-Site

About MAASQ

MAASQ is a boutique luxury marketing company built differently. We believe exceptional work comes from exceptional people, not oversized teams. Revenue-driven and commercially focused, we prioritise quality over volume, outcomes over output, and business impact over activity; delivering strategy, branding, content, social media, and production designed to drive measurable growth. We are building a new kind of marketing company where creativity drives meaningful business outcomes, combining exceptional talent, strategic thinking, technology, and creative execution to build brands people recognise and experiences they remember.

THE ROLE

We’re looking for a Performance Marketing Manager to own paid media strategy and execution across MAASQ’s client portfolio. You should bring strong technical expertise, commercial judgement and proven experience managing substantial advertising budgets for luxury and/or government-sector clients, supported by measurable results.

You’ll develop and manage multi-channel campaigns across the full marketing funnel, from awareness and consideration through to conversion, retention and revenue growth. The role requires someone who understands how audience strategy, creative performance, media investment, tracking and attribution work together to deliver business outcomes beyond lead generation. You should have substantial experience in the Dubai/GCC market and the ability to adapt your approach across sectors such as hospitality, government, B2B, e-commerce and luxury fashion. You’ll work closely with MAASQ’s creative, strategy and project management teams to translate client objectives into effective, accountable campaigns.

NOTE: This job role is not just restricted to generating leads alone, but somebody who understands the full marketing funnel and can generate results accordingly and is super well-versed with the performance of marketing tools.

KEY RESPONSIBILITIES

Develop and execute full-funnel paid media strategies aligned with each client's business objectives.

Plan, launch and optimise campaigns across Meta, Google Search, Performance Max, YouTube, TikTok and programmatic/DSP platforms.

Manage multiple client accounts, taking ownership of budget allocation, pacing, forecasting and performance.

Define campaign objectives, KPIs and measurement frameworks across awareness, consideration, acquisition and retention.

Monitor and improve ROAS, CPA, CAC, conversion rates and other metrics relevant to each client's commercial goals.

Build and maintain dashboards and reports that connect campaign performance to measurable business outcomes.

Apply GCC market knowledge, including audience behaviour, seasonality and the competitive landscape, to campaign planning and optimisation.

Collaborate with creative and strategy teams to develop effective messaging, campaign assets and structured creative testing plans.

Run A/B tests across creative, audiences, placements, bidding strategies and landing pages.

Identify conversion barriers and recommend improvements to landing pages and customer journeys.

Maintain reliable tracking and attribution through GA4, Google Tag Manager, pixels, conversion APIs and consistent UTM tagging.

Monitor data quality and troubleshoot tracking issues to support trustworthy reporting.

Present performance insights, recommendations and next steps directly to clients and internal leadership.

Manage campaign workflows, deadlines and platform requirements across multiple accounts.

Stay current with advertising platforms, automation, privacy developments and emerging performance marketing tools.

Requirements

4–5 years of hands-on experience in performance marketing or paid media, with substantial experience in the Dubai/GCC market.

Proven experience managing large advertising budgets for luxury and/or government-sector clients, supported by verifiable campaign results.

Strong understanding of the full marketing funnel, with experience delivering outcomes beyond lead generation.

Demonstrated ability to translate business objectives into media strategies, budgets and measurable KPIs.

Hands-on expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager.

Practical experience with programmatic advertising and demand-side platforms.

Strong proficiency in GA4, Google Tag Manager and Looker Studio.

Working expertise in conversion tracking, pixels, conversion APIs, attribution models and UTM governance.

Strong analytical skills and a clear understanding of ROAS, CPA, CAC, conversion rates and the distinction between platform-reported returns and business profitability.