Luxury Performance Marketing Lead – Full-Funnel Growth

maasq marketing management; United Arab Emirates; On-site; AED 180,000 - 360,000; Full time

Job summary

MAASQ is seeking a Performance Marketing Manager to own paid media strategy and execution across our luxury client portfolio in Dubai. You’ll manage multi-channel campaigns from awareness to conversion, retention and revenue growth.

The ideal candidate has 4–5 years in performance marketing with GCC experience, hands-on expertise in Meta, Google and TikTok ads, GA4, and programmatic media. You’ll collaborate with creative, strategy and project teams to drive measurable business outcomes.

Qualifications

• 4–5 years hands-on experience in performance marketing in the Dubai/GCC market.
• Experience managing large advertising budgets for luxury and/or government-sector clients.
• Understanding of the full marketing funnel with outcomes beyond lead generation.
• Ability to translate business objectives into media strategies, budgets and KPIs.
• Hands-on experience with Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Experience with programmatic advertising and DSPs.
• Proficiency in GA4, Google Tag Manager and Looker Studio.
• Experience with conversion tracking, pixels, conversion APIs, and UTM governance.
• Strong analytical skills and understanding of ROAS, CPA, CAC, conversions.
• Experience conducting experiments to improve efficiency.
• Ability to manage multiple accounts and substantial budgets with accuracy.
• Strong communication and presentation skills.
• Ability to collaborate with creative, strategy and project management teams.
• Strong organizational skills and ownership of results.
• A portfolio or case studies showing real campaigns and outcomes.

Responsibilities

• Develop and execute full-funnel paid media strategies aligned with client objectives.
• Plan, launch and optimise campaigns across Meta, Google, YouTube, TikTok and programmatic DSPs.
• Manage multiple client accounts with budget allocation and pacing.
• Define objectives, KPIs and measurement frameworks across funnel stages.
• Monitor ROAS, CPA, CAC and other performance metrics relevant to goals.
• Build dashboards and reports linking performance to business outcomes.
• Apply GCC market knowledge to planning and optimisation.
• Collaborate with creative and strategy teams on messaging and testing plans.
• Run A/B tests across creatives, audiences, placements and landing pages.
• Identify conversion barriers and improve landing pages and journeys.
• Maintain tracking and attribution through GA4, GTM, pixels, APIs and UTMs.
• Ensure data quality and troubleshoot tracking issues.
• Present performance insights to clients and leadership.
• Manage campaign workflows, deadlines and platform requirements.
• Stay current with platforms, automation and new marketing tools.

Skills

Full-funnel planning

Budget allocation

Luxury/government campaigns

GCC audience research

Acquisition & retention

Creative testing

Attribution tracking

Campaign reporting

Client presentations

Tools

GA4

Google Tag Manager

Looker Studio

Meta Ads Manager

Google Ads

TikTok Ads Manager

Programmatic DSP

Job description

MAASQ is seeking a Performance Marketing Manager to own paid media strategy and execution across our luxury client portfolio in Dubai. You’ll manage multi-channel campaigns from awareness to conversion, retention and revenue growth.

The ideal candidate has 4–5 years in performance marketing with GCC experience, hands-on expertise in Meta, Google and TikTok ads, GA4, and programmatic media. You’ll collaborate with creative, strategy and project teams to drive measurable business outcomes.