Performance Marketing Manager, Dubai

Emerald Zebra - Recruitment & Executive Search; Dubai; Remote; AED 280,000 - 480,000; Full time

Benefits offered by this job

Bonus plan

Remote work

Direct line to CEO

International client base

Home office budget & tooling

Professional development budget

Job summary

Emerald Zebra - Recruitment & Executive Search in the UAE seeks a Senior Performance Marketing Manager to own strategy, optimization and reporting across Google, Meta, Yahoo and TikTok. This senior, hands-on role offers genuine ownership of client outcomes with direct access to the CEO and the flexibility to work remotely while overlapping Gulf hours.

You will lead campaigns, manage budgets, build measurement, and present findings to clients and the CEO.

Qualifications

• 5+ years hands-on performance marketing with a proven demonstrable record of results.
• Deep current in-platform capability across Google Meta Yahoo and TikTok; not a single-channel specialist.
• Track record of managing substantial monthly spend against defined CAC and ROAS targets.
• Confident in data interrogation using GA4/Looker Studio or equivalent.
• Hands-on experience with AI-led campaign types and automation.
• Understanding AI's impact on campaign management and measurement.
• Excellent written and spoken English; able to lead client conversations.

Responsibilities

• Campaign Ownership - Plan, build, launch and scale campaigns across Google Ads, Meta, Yahoo DSP and TikTok Ads.
• Deploy and govern AI Max on Search with brand controls and category reporting.
• Allocate and reallocate budget across channels and markets based on incremental ROAS.
• Maintain a continuous testing agenda across audiences, creative, bidding, landing pages and offers.
• Own measurement integrity: GA4, conversions, server-side tagging, attribution settings.

Skills

Performance marketing

Multi-channel

Data-driven

English proficiency

AI-driven advertising

Tools

GA4

Looker Studio

Job description

Were looking for a Performance Marketing Manager to join our client with offices in Dubai on a Remote basis.

About the Company:

Our client is a performance-focused company running paid search paid social and programmatic display for clients who measure every dirham of spend. They work with international multi-market clients who are ambitious and commercially demanding and they also build software and place development teams. Its a business where marketing is judged on results that stand up to scrutiny not activity.

About the Role:

You will own the strategy build optimisation and reporting of performance campaigns across Google Meta Yahoo and TikTok and be the person clients trust with their budget.

This is a senior hands-on role with genuine ownership of client outcomes not execution against someone elses plan. Youll report straight to the CEO with the autonomy to build the performance marketing function as the business grows. Its fully remote. Our client hires for capability rather than postcode provided you keep a workable overlap with the Gulf working day and can join client calls across their time zones.

What youll do:

Campaign Ownership -

• Plan build launch and scale campaigns across Google Ads (Search AI Max Performance Max Demand Gen YouTube) Meta (Advantage Sales Lead Generation) Yahoo DSP and Yahoo Native and TikTok Ads
• Deploy and govern AI Max on Search: search term matching text customisation final URL expansion brand controls and category reporting balancing the reach gain against query quality and brand safety
• Allocate and reallocate budget across channels and markets on the basis of incremental return
• Keep a continuous testing agenda running across audiences creative bidding strategy landing pages and offers
• Own measurement integrity end to end: conversion APIs server-side tagging GA4 configuration offline conversion imports and attribution settings

Analysis & Reporting -

• Build and maintain reporting that answers commercial questions quickly: CAC ROAS CPL LTV to CAC and incrementality
• Diagnose performance movements and explain the underlying cause not just the outcome
• Present findings forecasts and recommendations directly to clients and to the CEO

Client Partnership -

• Act as the senior performance marketing authority on a portfolio of international accounts
• Lead performance reviews quarterly business reviews forecasting and growth planning
• Manage client expectations candidly and constructively including where the data doesnt support the request

AI & Platform Change -

• Keep current working knowledge of platform automation: AI Max smart bidding keywordless and broad match behaviour Advantage automation AI-assisted creative and privacy-first measurement
• Apply AI tooling to raise both output and quality creative variants copy at scale script automation anomaly detection and reporting
• Translate platform and industry change into a clear point of view for clients before they raise it

What youll bring:

• Minimum 5 years hands-on performance marketing with a proven demonstrable record of results
• Deep current in-platform capability across Google Meta Yahoo and TikTok not a single-channel specialist
• A track record of managing substantial monthly spend against defined CAC and ROAS targets
• Confident in GA4 Looker Studio or equivalent and advanced spreadsheet work able to interrogate data rather than accept it
• Hands-on experience running AI-led campaign types and layers including AI Max and Performance Max with a view on where automation helps and where it should be constrained
• A solid understanding of how AI is reshaping campaign management creative production and measurement
• Excellent written and spoken English with the confidence to lead a client conversation
• Composed responsive and straightforward under pressure delivering both results and a high standard of care to demanding stakeholders
• Proven track record of delivering autonomously in a remote role self-directed well organised and consistently reachable with a reliable connection and a professional environment for client calls
• Comfortable operating across multiple time zones maintaining a workable overlap with Gulf hours

Nice to have:

• Experience across both e-commerce and lead-generation models GCC or wider MENA market experience
• Agency-side background managing multiple concurrent accounts
• Familiarity with CRM and marketing automation platforms
• SQL Python or scripting applied to reporting and automation
• Google Ads and Meta Blueprint certifications

Where youre expected to be in the first six months:

• First 30 days: full audit of live accounts completed tracking verified and immediate improvements identified and implemented
• First 90 days: restructured campaigns live a testing roadmap in operation and a reporting cadence established with every client
• First six months: measurable improvement in blended CAC and ROAS with client retention and budget expansion

What is offered:

• Competitive tax-free package with a performance-linked bonus
• A direct line to the CEO decisions made in hours not by committee
• A genuinely international client base and a broad senior remit
• Autonomy over your own working day judged on outcomes rather than hours logged
• Permanently remote: work from any location no requirement to relocate
• Home-office and equipment allowance plus a dedicated budget for tooling certifications and professional development
• Influence over how the performance marketing function is built as the business scales