Performance Marketing Manager, Dubai

Emerald Zebra | FinTech, Tech, Finance & Gaming Sector Recruitment Specialists | Jobs in Cyprus; Dubai; Remote; AED 350,000 - 550,000; Full time

Benefits offered by this job

Bonus tied to performance

Direct line to CEO

Remote work permanently

Home-office allowance

Equipment budget

Tooling and certifications budget

Senior client ownership

Job summary

Emerald Zebra is seeking a senior Performance Marketing Manager for a fully remote role with overlap to Gulf hours. You will own strategy, build, optimisation and reporting of campaigns across Google, Meta, Yahoo and TikTok, reporting directly to the CEO and shaping the function as the business grows.

The role emphasizes ownership of client outcomes, autonomy, and a genuinely international client base with an emphasis on measurable performance and a results-driven culture.

Qualifications

• Minimum 5 years hands-on performance marketing with proven results.
• Deep, current capability across Google, Meta, Yahoo and TikTok.
• Able to manage substantial monthly spend against CAC/ROAS targets.

Responsibilities

• Own strategy, build, optimisation and reporting of performance campaigns across multiple platforms.
• Lead measurement integrity end-to-end (GA4, conversion APIs, server-side tagging).
• Present findings and recommendations to clients and CEO.

Skills

Performance marketing

Multi-channel expertise

GA4

Looker Studio

Data-driven decision making

Tools

GA4

Looker Studio

Job description

We're looking for a Performance Marketing Manager to join our client with offices in Dubai,on a Remote basis.

About the Company:

Our client is a performance-focused company running paid search, paid social and programmatic display for clients who measure every dirham of spend. They work with international, multi-market clients who are ambitious and commercially demanding, and they also build software and place development teams. It's a business where marketing is judged on results that stand up to scrutiny, not activity.

About the Role:

You will own the strategy, build, optimisation and reporting of performance campaigns across Google, Meta, Yahoo and TikTok, and be the person clients trust with their budget.

This is a senior, hands-on role with genuine ownership of client outcomes, not execution against someone else's plan. You'll report straight to the CEO, with the autonomy to build the performance marketing function as the business grows. It's fully remote. Our client hires for capability rather than postcode, provided you keep a workable overlap with the Gulf working day and can join client calls across their time zones.

What you'll do:

Campaign Ownership -

• Plan, build, launch and scale campaigns across Google Ads (Search, AI Max, Performance Max, Demand Gen, YouTube), Meta (Advantage+, Sales, Lead Generation), Yahoo DSP and Yahoo Native, and TikTok Ads
• Deploy and govern AI Max on Search: search term matching, text customisation, final URL expansion, brand controls and category reporting, balancing the reach gain against query quality and brand safety
• Allocate and reallocate budget across channels and markets on the basis of incremental return
• Keep a continuous testing agenda running across audiences, creative, bidding strategy, landing pages and offers
• Own measurement integrity end to end: conversion APIs, server-side tagging, GA4 configuration, offline conversion imports and attribution settings

Analysis & Reporting -

• Build and maintain reporting that answers commercial questions quickly: CAC, ROAS, CPL, LTV to CAC and incrementality
• Diagnose performance movements and explain the underlying cause, not just the outcome
• Present findings, forecasts and recommendations directly to clients and to the CEO

Client Partnership -

• Act as the senior performance marketing authority on a portfolio of international accounts
• Lead performance reviews, quarterly business reviews, forecasting and growth planning
• Manage client expectations candidly and constructively, including where the data doesn't support the request

AI & Platform Change -

• Keep current, working knowledge of platform automation: AI Max, smart bidding, keywordless and broad match behaviour, Advantage+ automation, AI-assisted creative and privacy-first measurement
• Apply AI tooling to raise both output and quality, creative variants, copy at scale, script automation, anomaly detection and reporting
• Translate platform and industry change into a clear point of view for clients before they raise it

What you'll bring:

• Minimum 5 years hands-on performance marketing, with a proven, demonstrable record of results
• Deep, current, in-platform capability across Google, Meta, Yahoo and TikTok, not a single-channel specialist
• A track record of managing substantial monthly spend against defined CAC and ROAS targets
• Confident in GA4, Looker Studio or equivalent, and advanced spreadsheet work, able to interrogate data rather than accept it
• Hands-on experience running AI-led campaign types and layers, including AI Max and Performance Max, with a view on where automation helps and where it should be constrained
• A solid understanding of how AI is reshaping campaign management, creative production and measurement
• Excellent written and spoken English, with the confidence to lead a client conversation
• Composed, responsive and straightforward under pressure, delivering both results and a high standard of care to demanding stakeholders
• Proven track record of delivering autonomously in a remote role, self-directed, well organised and consistently reachable, with a reliable connection and a professional environment for client calls
• Comfortable operating across multiple time zones, maintaining a workable overlap with Gulf hours

Nice to have:

• Experience across both e-commerce and lead-generation models GCC or wider MENA market experience
• Agency-side background managing multiple concurrent accounts
• Familiarity with CRM and marketing automation platforms
• SQL, Python or scripting applied to reporting and automation
• Google Ads and Meta Blueprint certifications

Where you're expected to be in the first six months:

• First 30 days: full audit of live accounts completed, tracking verified, and immediate improvements identified and implemented
• First 90 days: restructured campaigns live, a testing roadmap in operation, and a reporting cadence established with every client
• First six months: measurable improvement in blended CAC and ROAS, with client retention and budget expansion

What is offered:

• Competitive, tax-free package with a performance-linked bonus
• A direct line to the CEO, decisions made in hours, not by committee
• A genuinely international client base and a broad, senior remit
• Autonomy over your own working day, judged on outcomes rather than hours logged
• Permanently remote: work from any location, no requirement to relocate
• Home-office and equipment allowance, plus a dedicated budget for tooling, certifications and professional development
• Influence over how the performance marketing function is built as the business scales