Performance Marketing Lead: CAC & Growth, Hands-On

Justlife; Dubai; Hybrid; AED 240,000 - 420,000; Full time

Job summary

Justlife, the leading home services super app in the GCC, seeks a Performance Team Lead to drive new-customer CAC down across markets and verticals. You’ll stay hands-on in campaigns while leading a team of Performance Executives, ensuring budget models optimize marginal CAC and payback, with strong measurement against backend bookings.

The role combines deep campaign execution with leadership, data-driven testing, and cross-functional collaboration to sustain growth and efficiency in a

Qualifications

• 5+ years in performance marketing, with hands-on ad account management.
• 2+ years owning a substantial monthly budget across Meta and Google.
• Experience in GCC/UAE markets and familiarity with home services is a plus.

Responsibilities

• Own and drive new-customer CAC down by market and vertical.
• Allocate budget using a model focused on marginal CAC and payback.
• Manage day-to-day campaigns across Meta, Google, TikTok, Snap, and Apple Search Ads.
• Develop and mentor Performance Executives to own verticals end-to-end.
• Collaborate with Business Development, CRM, Product and category teams.

Skills

5+ years in performance marketing

2+ years owning a substantial monthly/

Tools

Tracking & measurement tools

SQL/Advanced Excel

Job description

Justlife, the leading home services super app in the GCC, seeks a Performance Team Lead to drive new-customer CAC down across markets and verticals. You’ll stay hands-on in campaigns while leading a team of Performance Executives, ensuring budget models optimize marginal CAC and payback, with strong measurement against backend bookings.

The role combines deep campaign execution with leadership, data-driven testing, and cross-functional collaboration to sustain growth and efficiency in a