We are looking for a Performance Marketing Executive with at least 2–3 years of hands‑on digital marketing experience who can manage campaigns independently, coordinate with agencies, and handle day-to-day digital marketing activities. Ideally, the candidate should have experience in the UAE market, with real estate experience being an added advantage.
Key Responsibilities:
Paid Advertising & Campaign Management
- Plan, run, and optimize paid campaigns across Meta and Google Ads.
- Manage campaign budgets, targeting, retargeting, and lead generation.
- Monitor campaign performance, including CPL, CPC, CTR, conversions, and overall lead quality.
- Work on campaigns for project launches, events, and ongoing lead generation.
- Test different audiences, creatives, and ad copies to improve performance.
Social Media & Content
- Manage monthly social media calendars and coordinate content requirements with the creative team.
- Work closely with designers, videographers, and content agencies to ensure timely delivery.
- Review content, captions, and creatives before publishing.
- Keep track of industry trends, competitor activities, and new content opportunities.
- Ensure branding and messaging remain consistent across all digital platforms.
SEO, Website & Agency Coordination
- Manage and coordinate with external SEO, website, and content agencies.
- Follow up on deliverables, review monthly reports, and ensure tasks are completed within timelines.
- Monitor website performance, traffic, SEO progress, and lead generation.
- Coordinate landing page updates, website forms, and other website-related requirements.
- Have a working understanding of WordPress, GA4, GTM, Google Search Console, and UTM tracking.
Lead Generation & Reporting
- Work closely with the sales team to understand lead quality and campaign performance.
- Monitor incoming leads and coordinate with the relevant teams to ensure proper CRM integration and lead routing.
- Prepare weekly and monthly campaign reports covering spending, leads, CPL, and performance.
- Identify areas where campaigns can be improved based on results.
Requirements
- Minimum 2–3 years of experience in digital marketing, preferably in the UAE.
- Hands‑on experience with Meta Ads Manager and Google Ads is a must.
- Experience in the real estate industry is preferred, especially with off‑plan projects and lead generation campaigns.
- Good understanding of SEO, social media marketing, content planning, and website management.
- Previous experience managing or coordinating with external marketing agencies.
- Familiarity with GA4, GTM, Meta Pixel, and conversion tracking.
- Basic understanding of CRM systems, lead generation forms, and marketing automation.
- Ability to manage multiple tasks and campaigns without constant supervision.