Digital Marketing Manager

AX Premium Properties; Dubai; Sur place; AED 120 000 - 180 000; Plein temps

Résumé du poste

AX Premium Properties is seeking a hands-on Performance Marketing Manager to own paid lead generation across Google and Meta in Dubai. You will run campaigns end-to-end, optimize CPL and lead quality, and shape the digital strategy that fuels the sales funnel.

Real estate experience is preferred; you will monitor KPI like CPL, CTR, CPA, and ROAS, manage budgets, and collaborate with sales to improve lead quality and conversion.

Qualifications

• 4+ years in performance marketing, preferably in real estate, property, or high-ticket B2C
• Proven, hands-on expertise in Google Ads and Meta Ads Manager
• Experience independently managing significant monthly ad budgets
• Experience working with CRMs
• Able to execute solo, with hands-on campaign management at the core of the role
• Excellent communication skills for reporting to leadership and aligning with the sales team

Responsabilités

• Own the paid lead generation strategy across Google and Meta.
• Plan, launch, and optimize campaigns including keyword strategy, bidding, ad copy, and negative keyword management.
• Build and scale Facebook and Instagram campaigns, including lead forms, audience targeting, lookalikes, retargeting, and creative testing.
• Work with the sales team to improve lead quality and track leads through to qualification and closure.
• Brief and collaborate with design and web teams to build high-converting landing pages.
• Support search visibility and ensure organic and paid efforts work together.
• Support email nurture flows and social media activity where they feed the lead funnel.
• Monitor KPIs (CPL, CTR, CPA, ROAS, lead-to-deal conversion) and deliver actionable weekly and monthly reports.
• Manage monthly ad spend, pace budgets effectively, and maximize ROI.
• Stay current on platform updates, algorithm changes, and Dubai property market trends.

Connaissances

Google Ads

Meta Ads Manager

CRM experience

Budget management

Lead generation

Outils

Google Ads platform

Meta Ads Manager

Description du poste

Job Title: Performance Marketing Manager (Digital Marketing)

Reports to: CEO / Founder

Location: Dubai, UAE

Role Summary

We are looking for a hands-on Performance Marketing Manager to own paid lead generation across Google and Meta. You will build and run campaigns yourself, take full accountability for cost-per-lead and lead quality, and shape the digital strategy that supports our sales pipeline. Real estate experience is strongly preferred.

Key Responsibilities

• Performance Strategy & Channel Roadmap: Own the paid lead generation strategy, including channel mix, budget allocation, testing pipeline, and execution standards, aligned with business and sales targets.
• Google Ads Management: Plan, launch, and optimize Search, Performance Max, Display, and YouTube campaigns, including keyword strategy, bidding, ad copy, and negative keyword management.
• Meta Ads Management: Build and scale Facebook and Instagram campaigns, including lead forms, audience targeting, lookalikes, retargeting, and creative testing.
• Lead Quality & Funnel Optimization: Work with the sales team to improve lead quality, not just volume, by tracking leads through to qualification and closure and refining targeting accordingly.
• Landing Pages & Website: Brief and collaborate with design and web teams to build high-converting landing pages and improve user experience.
• SEO/SEM Oversight: Support search visibility and ensure organic and paid efforts work together.
• Email & Social Support: Support email nurture flows and social media activity where they feed the lead funnel.
• Analytics & Reporting: Monitor KPIs (CPL, CTR, CPA, ROAS, lead-to-deal conversion) and deliver clear weekly and monthly reports with actionable insights.
• Budget Management: Manage monthly ad spend, pace budgets effectively, and maximize ROI.
• Market Awareness: Stay current on platform updates, algorithm changes, and Dubai property market trends.

Requirements

• 4+ years in performance marketing, preferably in real estate, property, or high-ticket B2C
• Proven, hands-on expertise in Google Ads and Meta Ads Manager
• Experience independently managing significant monthly ad budgets
• Experience working with CRMs
• Able to execute solo, with hands-on campaign management at the core of the role
• Excellent communication skills for reporting to leadership and aligning with the sales team

Preferred

• Experience in real estate (off-plan, luxury, or investor audiences)
• Google Ads and Meta Blueprint certifications