Performance Marketing Specialist

Union Square House Real Estate (USH); Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Union Square House (USH) is seeking an experienced Performance Marketing Specialist to join our growing real estate team in Dubai. You will drive high-quality leads and measurable results through paid campaigns.

You will manage Google Ads, Meta Ads, budgets and tracking (GA4/GTM/CRM) and collaborate with Sales and Creative teams to optimize CPL, CPA and ROAS across international investor audiences and HNWIs.

Qualifications

• 5+ years of performance marketing experience.
• UAE and UAE real estate market experience preferred.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing paid advertising budgets and optimizing CPL, CPA, ROAS.
• Experience targeting investors and international/HNWI audiences is a plus.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns.
• Generate qualified property investor and buyer leads.
• Manage advertising budgets and optimize CPL, CPA, CAC, ROAS and ROI.
• Develop retargeting and conversion-focused campaigns.
• Manage GA4, GTM, Meta Pixel, CRM and conversion tracking.
• Conduct A/B testing across audiences, creatives, and landing pages.
• Analyze campaign performance and improve lead quality and conversions.
• Work closely with Sales and Creative teams.

Skills

Performance marketing

Google Ads

Meta Ads

Budget management

Analytical mindset

Lead generation

Investors/International audiences

Tools

GA4

GTM

Meta Pixel

CRM

Job description

Union Square House (USH) is looking for an experienced Performance Marketing Specialist to join our growing real estate team.If you have strong UAE real estate performance marketing experience and know how to generate high-quality leads and drive measurable results, we want to hear from you.

KEY RESPONSIBILITIES

• Manage and optimize Google Ads and Meta Ads campaigns
• Generate qualified property investor and buyer leads
• Manage advertising budgets and optimize CPL, CPA, CAC, ROAS amp; ROI
• Develop retargeting and conversion-focused campaigns
• Manage GA4, GTM, Meta Pixel, CRM amp; conversion tracking
• Conduct A/B testing across audiences, creatives, and landing pages
• Analyze campaign performance and improve lead quality and conversions
• Work closely with Sales and Creative teams

• Indian nationality
• 5+ years of Performance Marketing experience
• UAE experience
• UAE real estate Performance Marketing experience
• Strong hands-on experience with Google Ads and Meta Ads
• Experience managing paid advertising budgets
• Strong knowledge of CPL, CPA, CAC, ROAS amp; ROI
• Experience with GA4, GTM, Meta Pixel amp; CRM
• Strong analytical and data-driven mindset
• Experience targeting investors, international audiences amp; HNWIs is an advantage