Digital Marketing Manager

Baseline Bolts Industries LLC; Dubai; On-site; AED 279,000 - 502,000; Full time

Job summary

Baseline Bolts Industries LLC in Dubai is seeking a Performance Marketing & Digital Strategy Lead to plan and execute multi-channel campaigns for off-plan and secondary market properties. You will optimize paid search and social campaigns, manage budgets, and focus on high-quality lead generation across portals including Property Finder, Bayut, and Dubizzle.

You will implement robust tracking (GA4, GTM, Pixel) and collaborate with sales to improve lead-to-sale conversions.

Qualifications

• Minimum 5 years UAE real estate digital marketing, performance marketing, content creation and property listing experience.
• Demonstrated success in performance marketing, high-intent lead generation and sales/leasing conversion optimization.
• Hands-on experience managing listings and promotions on Property Finder, Bayut and Dubizzle.
• Strong expertise in Meta Ads Manager, Google Ads, PPC campaign management and conversion tracking.
• In-depth knowledge of UAE real estate portals and listing features.
• Strong understanding of SEO, GA4, GTM and landing-page optimization.

Responsibilities

• Develop and execute digital marketing strategies for off-plan and primary/secondary properties.
• Plan, launch, test, and optimize paid campaigns across Meta Ads and Google Ads.
• Manage multi-channel campaigns for leads, launches, sales and events.
• Optimize budgets and CPL/CPA/CAC/ROAS metrics.
• Coordinate with sales and CRM to track leads and conversions.
• Implement tracking via GA4, GTM, Pixel, and Conversions API.
• Create and optimize property landing pages for lead capture and CRO.
• Manage property listings on Property Finder, Bayut, Dubizzle and other portals.
• Provide weekly/monthly performance dashboards and budget recommendations.

Skills

Meta Ads Manager

Google Ads

PPC campaign management

Conversion tracking

GA4

Looker Studio

Data analysis

Excel

Campaign optimization

Tools

GA4

Google Tag Manager

Looker Studio

Property Finder Manager

Bayut Profolio

Dubizzle Platform

Google Ads Editor

Job description

1. Performance Marketing & Digital Strategy

• Develop and execute digital marketing strategies for off-plan and secondary market properties.

• Plan, launch, test, and optimize paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, Performance Max and PPC).

• Manage multi-channel campaigns for lead generation, property launches, sales, leasing, events and remarketing.

• Manage advertising budgets and optimize CPL, CPA, CAC, ROAS, ROI, conversion rates and lead quality.

• Conduct market and competitor analysis to identify new marketing opportunities and trends in the UAE real estate sector.

2. Paid Advertising & Campaign Management

• Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads for off-plan and secondary market properties.

• Execute Google Search, Display, YouTube, Performance Max and remarketing campaigns, alongside Facebook and Instagram lead generation and conversion campaigns.

• Conduct keyword research, audience segmentation, competitor analysis, A/B testing and creative performance testing.

• Configure campaign structures, bidding strategies, budgets, geographic targeting and audience exclusions.

• Optimize campaigns continuously to reduce cost per lead (CPL), cost per qualified lead (CPQL) and customer acquisition cost (CAC).

3. Conversion Tracking & Technical Implementation

• Implement and manage GA4, Google Tag Manager (GTM), Meta Pixel and Conversions API (CAPI), where applicable.

• Configure conversion events for form submissions, calls, WhatsApp inquiries, landing-page interactions and qualified leads.

• Set up UTM parameters, campaign tagging and source attribution to track lead generation across advertising channels.

• Audit tracking setups, troubleshoot discrepancies and ensure accurate campaign measurement.

• Coordinate with web developers to implement tracking codes, conversion events, landing-page integrations and technical fixes.

4. Landing Pages & Conversion Rate Optimization

• Develop and optimize property campaign landing pages to improve lead capture and conversion rates.

• Conduct A/B testing on headlines, calls to action, forms, creatives, layouts and landing-page content.

• Monitor page speed, mobile responsiveness, user journeys, form completion rates and drop-off points.

• Improve lead capture through forms, click-to-call, WhatsApp integration and other relevant inquiry channels.

5. Real Estate Lead Generation & CRM Integration

• Generate high-intent buyer, investor and tenant leads for property sales and leasing.

• Integrate digital advertising channels with real estate CRM platforms to support lead capture, assignment and tracking.

• Monitor lead status from inquiry and qualification through property viewing, negotiation and completed transaction.

• Analyze lead quality, duplicate inquiries, invalid contact details and sales feedback to improve targeting.

• Work with the Sales Team to identify conversion bottlenecks and improve lead-to-viewing and lead-to-sale conversion rates.

6. Analytics, Reporting & Budget Optimization

• Monitor CPL, CPQL, CPA, CAC, conversion rate, ROAS and ROI across campaigns and channels.

• Track advertising spend, qualified leads, sales pipeline contribution and campaign-generated transactions.

• Prepare weekly and monthly performance dashboards using GA4, Looker Studio, Excel and advertising platform reports.

• Allocate budgets based on campaign performance, lead quality and business objectives.

• Provide data-driven recommendations on campaign scaling, audience targeting, creative strategy and budget allocation.

7. Remarketing & Audience Strategy

• Build remarketing audiences based on website visitors, property-page engagement and previous campaign interactions.

• Develop retargeting strategies for users who viewed properties, submitted inquiries or engaged with advertisements.

• Implement audience exclusions, customer-list targeting and lookalike or similar audience strategies where available.

• Ensure advertising campaigns follow applicable privacy, consent and platform requirements.

8. Real Estate Portal & Listing Management

• Create, upload, manage, renew and promote property listings on Property Finder, Bayut, Dubizzle and other relevant platforms.

• Ensure property details, pricing, photographs, floor plans and descriptions are accurate, engaging and regularly updated.

• Coordinate with real estate agents to collect listing information, property documents and required compliance or permit details.

• Manage listing renewals, edits, featured placements, promotions and removals based on performance.

• Maintain property databases and prepare portal activity and listing performance reports.

Desired Candidate Profile

• Minimum 5 years of proven UAE real estate digital marketing, Performance Marketing, content creation and property listing experience.

• Demonstrated success in performance marketing, high-intent lead generation and sales/leasing conversion optimization.

• Hands-on experience managing listings and promotions on Property Finder, Bayut and Dubizzle.

• Strong expertise in Meta Ads Manager, Google Ads, PPC campaign management and conversion tracking.

• In-depth knowledge of Property Finder Manager, Bayut Profolio, Dubizzle and property portal ranking and promotion features.

• Strong understanding of technical, on-page and off-page SEO, Google Search Console, SEMrush, Ahrefs and landing-page optimization.

• Proficiency in GA4, Google Tag Manager, Looker Studio and advanced Microsoft Excel, including Pivot Tables and data analysis.

• In-depth understanding of UAE real estate market dynamics, off-plan developer projects, secondary market trends and local buyer/investor behavior.

• Strong commercial understanding of Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), lead-to-sale conversion rates, CPL, CPA and ROAS.

• Strong analytical, creative, communication and organizational skills, with the ability to manage multiple campaigns and priorities independently.