Digital Marketing Executive

Baseline Bolts Industries LLC; Dubai; Presencial; AED 180 000 - 300 000; Tempo integral

Resumo da oferta

Baseline Bolts Industries LLC in Dubai seeks an experienced Performance Marketing Lead to design and execute digital strategies for off-plan and secondary market properties. You will manage multi-channel campaigns, optimize CPL and CAC, and drive high-quality leads.

You will implement GA4, GTM, Meta and Google ads tracking, optimize landing pages, and coordinate with sales to convert inquiries into leases and sales. Knowledge of UAE portals like Property Finder, Bayut, and Dubizzle is essential.

Qualificações

• Minimum 5 years UAE real estate digital marketing
• Experience with Property Finder, Bayut and Dubizzle
• Proficiency in GA4, GTM and Looker Studio
• Strong understanding of CPL, CAC, ROAS and lead quality
• Excellent communication and organizational skills

Responsabilidades

• Develop and manage 8+ digital campaigns for off-plan and secondary market properties
• Plan and optimize campaigns across Google Ads and Meta Ads
• Implement conversion tracking and lead attribution using GA4/GTMs and CAPI where applicable
• Create and optimize landing pages to improve lead capture and conversion rates
• Coordinate with sales to monitor lead status and improve conversion rates
• Analyze market trends and portal performance to identify opportunities
• Manage listing promotions on Property Finder, Bayut, and Dubizzle
• Monitor and report on budgets, ROAS, and KPI dashboards

Conhecimentos

Real estate marketing

Performance marketing

Lead generation

Campaign optimization

Analytical skills

Communication

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Looker Studio

Excel (Pivot Tables)

Descrição da oferta de emprego

1 Performance Marketing Digital Strategy

• Develop and execute digital marketing strategies for off-plan and secondary market properties
• Plan launch test and optimize paid campaigns across Meta Ads Facebook and Instagram and Google Ads Search Display Performance Max and PPC
• Manage multi-channel campaigns for lead generation property launches sales leasing events and remarketing
• Manage advertising budgets and optimize CPL CPA CAC ROAS ROI conversion rates and lead quality
• Conduct market and competitor analysis to identify new marketing opportunities and trends in the UAE real estate sector

2 Paid Advertising Campaign Management

• Plan launch and manage performance marketing campaigns across Google Ads and Meta Ads for off-plan and secondary market properties
• Execute Google Search Display YouTube Performance Max and remarketing campaigns alongside Facebook and Instagram lead generation and conversion campaigns
• Conduct keyword research audience segmentation competitor analysis A B testing and creative performance testing
• Configure campaign structures bidding strategies budgets geographic targeting and audience exclusions
• Optimize campaigns continuously to reduce cost per lead CPL cost per qualified lead CPQL and customer acquisition cost CAC

3 Conversion Tracking Technical Implementation

• Implement and manage GA4 Google Tag Manager GTM Meta Pixel and Conversions API CAPI where applicable
• Configure conversion events for form submissions calls WhatsApp inquiries landing-page interactions and qualified leads
• Set up UTM parameters campaign tagging and source attribution to track lead generation across advertising channels
• Audit tracking setups troubleshoot discrepancies and ensure accurate campaign measurement
• Coordinate with web developers to implement tracking codes conversion events landing-page integrations and technical fixes

4 Landing Pages Conversion Rate Optimization

• Develop and optimize property campaign landing pages to improve lead capture and conversion rates
• Conduct A B testing on headlines calls to action forms creatives layouts and landing-page content
• Monitor page speed mobile responsiveness user journeys form completion rates and drop-off points
• Improve lead capture through forms click-to-call WhatsApp integration and other relevant inquiry channels

5 Real Estate Lead Generation CRM Integration

• Generate high-intent buyer investor and tenant leads for property sales and leasing
• Integrate digital advertising channels with real estate CRM platforms to support lead capture assignment and tracking
• Monitor lead status from inquiry and qualification through property viewing negotiation and completed transaction
• Analyze lead quality duplicate inquiries invalid contact details and sales feedback to improve targeting
• Work with the Sales Team to identify conversion bottlenecks and improve lead-to-viewing and lead-to-sale conversion rates

6 Analytics Reporting Budget Optimization

• Monitor CPL CPQL CPA CAC conversion rate ROAS and ROI across campaigns and channels
• Track advertising spend qualified leads sales pipeline contribution and campaign-generated transactions
• Prepare weekly and monthly performance dashboards using GA4 Looker Studio Excel and advertising platform reports
• Allocate budgets based on campaign performance lead quality and business objectives
• Provide data-driven recommendations on campaign scaling audience targeting creative strategy and budget allocation

7 Remarketing Audience Strategy

• Build remarketing audiences based on website visitors property-page engagement and previous campaign interactions
• Develop retargeting strategies for users who viewed properties submitted inquiries or engaged with advertisements
• Implement audience exclusions customer-list targeting and lookalike or similar audience strategies where available
• Ensure advertising campaigns follow applicable privacy consent and platform requirements

8 Real Estate Portal Listing Management

• Create upload manage renew and promote property listings on Property Finder Bayut Dubizzle and other relevant platforms
• Ensure property details pricing photographs floor plans and descriptions are accurate engaging and regularly updated
• Coordinate with real estate agents to collect listing information property documents and required compliance or permit details
• Manage listing renewals edits featured placements promotions and removals based on performance
• Maintain property databases and prepare portal activity and listing performance reports

Qualifications

• Minimum 5 years of proven UAE real estate digital marketing, Performance Marketing, content creation and property listing experience
• Demonstrated success in performance marketing, high-intent lead generation and sales/leasing conversion optimization
• Hands-on experience managing listings and promotions on Property Finder, Bayut and Dubizzle
• Strong expertise in Meta Ads Manager, Google Ads, PPC campaign management and conversion tracking
• In-depth knowledge of Property Finder Manager, Bayut Profolio, Dubizzle and property portal ranking and promotion features
• Strong understanding of technical, on-page and off-page SEO, Google Search Console, SEMrush, Ahrefs and landing-page optimization
• Proficiency in GA4, Google Tag Manager, Looker Studio and advanced Microsoft Excel, including Pivot Tables and data analysis
• In-depth understanding of UAE real estate market dynamics, off-plan developer projects, secondary market trends and local buyer/investor behavior
• Strong commercial understanding of Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), lead-to-sale conversion rates, CPL, CPA and ROAS
• Strong analytical, creative, communication and organizational skills, with the ability to manage multiple campaigns and priorities independently