Digital Marketing Manager

Meraki Group; Dubai; On-site; AED 279,000 - 469,000; Full time

Job summary

Meraki Group in Dubai is seeking an experienced Digital Marketing Lead to develop and execute full-funnel marketing campaigns for residential and commercial real estate projects. You will own paid channels across Google Ads, Meta, LinkedIn, TikTok, and YouTube while optimizing budgets, CPL, and ROAS.

You will partner with Sales, CRM, and BD to improve lead quality, drive conversions, and coordinate with creative teams for compelling content and landing pages.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or Communications.
• 3–7+ years of digital marketing experience, preferably in real estate development.
• Proven experience in performance marketing and lead generation.
• Experience managing substantial digital advertising budgets and optimizing campaigns.
• Strong knowledge of Google Ads and Meta Ads; familiarity with TikTok, LinkedIn and YouTube advertising is a plus.
• Experience with CRM platforms and lead tracking/management.
• Strong analytical skills to interpret data and drive decisions.
• Excellent communication, coordination, and project management abilities.
• Deep understanding of the UAE/Dubai real estate market is preferred.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other platforms.
• Generate high-quality leads for residential and/or commercial real estate projects.
• Manage campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.
• Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and ROI.
• Collaborate with Sales, CRM, and Business Development to improve lead quality and conversions.
• Develop and manage social media strategies and content calendars.
• Coordinate with creative agencies, designers, videographers, and external partners.
• Manage landing pages and lead-generation forms; optimize conversions.
• Utilize Google Analytics, Google Tag Manager, Meta/Ads Manager, CRM systems, and other analytics tools to track performance.
• Prepare regular marketing performance reports and provide actionable recommendations.
• Conduct competitor, market, audience, and campaign analysis.
• Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.
• Ensure consistent brand positioning and messaging across channels.
• Stay updated on digital marketing trends and UAE real estate market dynamics.

Skills

Digital Marketing

Performance Marketing

Real Estate Marketing

Lead Generation

Google Ads

Meta Ads

Social Media Marketing

SEO/SEM

CRM

Google Analytics

Conversion Optimization

Campaign Management

Content Strategy

Data Analytics

ROI/ROAS Optimization

Education

Bachelor's degree in Marketing/Digital Marketing/Business/Communications

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

CRM systems

Job description

Develop and implement comprehensive digital marketing strategies aligned with company and project objectives.

Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.

Generate high-quality leads for residential and/or commercial real estate projects.

Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.

Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.

Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion.

Develop and manage social media strategies and content calendars across relevant platforms.

Coordinate with creative agencies, designers, videographers, and other external partners.

Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives.

Utilize Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM systems, and other marketing analytics tools to track performance.

Prepare regular marketing performance reports and provide actionable recommendations.

Conduct competitor, market, audience, and campaign analysis.

Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.

Ensure consistent brand positioning and messaging across all digital channels.

Stay updated on digital marketing trends, advertising platform developments, and UAE real estate market dynamics.

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.

3-7+ years of digital marketing experience, depending on seniority.

Proven experience working with a real estate developer is must.

Strong hands-on experience in performance marketing and lead generation.

Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.

Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.

Experience with CRM platforms and lead tracking/management.

Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

Excellent communication, coordination, and project management skills.

Strong understanding of the UAE/Dubai real estate market is preferred.

Key Skills

Digital Marketing | Performance Marketing | Real Estate Marketing | Lead Generation | Google Ads | Meta Ads | Social Media Marketing | SEO/SEM | CRM | Google Analytics | Conversion Optimization | Campaign Management | Content Strategy | Data Analytics | ROI/ROAS Optimization

Competitive salary package

Opportunity to work with a growing real estate development company

Exposure to high-value property projects and launches

Professional growth and career development opportunities