Parent Relations Executive

GEMS Education; United Arab Emirates; On-site; Confidential; Full time

Job summary

GEMS Education in United Arab Emirates seeks a Front of House and Community Engagement Coordinator to support the Principal in developing a strong parent community and achieving enrolment targets. You will ensure high-quality customer service for new and existing parents across all touchpoints, and promote the school to relevant stakeholders.

You will coordinate tours, manage reception, oversee communications channels, organise events, and collaborate with marketing to drive enrolments while

Qualifications

• Ability to multi-task and cope with peaks of demand.
• Advanced user of Microsoft Office and able to utilise technology to present facts to management.
• Able to manage a diverse team’s performance and relationships.
• Analytical thinking.

Responsibilities

• Coordinate and lead school tours for prospective parents and visitors.
• Day to day management of the School Front of House/Reception ensuring quality customer service across touchpoints.
• Manage and develop school communications channels, including newsletters.
• Organize parent/community events to engage parents in school activities.
• Promote the school by providing stories and photos for newsletters and website; support in English and Arabic if required.
• Collaborate with Principal/CEO and FOH to develop retention strategies to maintain enrolment budgets.
• Undertake surveys of new parent views and provide analyses with recommendations.
• Assist with development and implementation of the school marketing strategy to drive enrolments.
• Develop events calendar with Principal/CEO and Registrar to support enrolment activities.
• Ensure GEMS policies, procedures and codes of conduct are followed at all times.
• Maintain open lines of communication with parents to address concerns and feedback.
• Promote other GEMS schools by arranging appointments and facilitating relationships.
• Attend project/staff meetings and serve on committees as required.

Skills

multitask

MS Office proficient

team leadership

analytical thinking

Tools

Microsoft Office

Job description

Job purpose:

To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.

Job Description

Job purpose:

To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.

Key accountabilities:

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
• Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
• Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.
• Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
• Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.
• If necessary, collaborate with School Principal/CEO, SLT and other members of the FOH (Front of House) be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.
• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
• In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
• In collaboration with the School Principal/CEO and Registrar, develop an events calendar to support the enrolment activities for the academic year.
• Ensure the GEMS policies, procedures and codes of conduct are followed at all times
• Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback are handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required)
• Promote, when appropriate, other GEMS schools by arranging appointments, interviews and facilitate relationships between parents and GEMS schools.
• Attend project / staff meetings and serve on committees as required.

Skills Description

• Ability to multi-task and cope with peaks of demand.
• Advanced user of Microsoft Office and able to utilise technology well to present facts to themanagement.
• Able to manage a diverse team’s performance and relationships
• Analytical Thinking