Omnichannel Marketing Leader

Astra Tech Group; Dubai; On-site; AED 800,000 - 1,200,000; Full time

Job summary

Astra Tech Group in Dubai is seeking a Head of Integrated Marketing to own the planning and execution of omnichannel campaigns across the Astra Tech & Botim ecosystem for 150M+ users. Reporting to the Director of Marketing, you will build the campaign engine, own the calendar, and ensure all channels work together to deliver measurable results.

You will lead media and performance strategy, manage agency partners, and drive efficiency and impact of marketing across communication, fintech, and

Qualifications

• 8–10 years of experience in integrated, campaign, or performance marketing within consumer technology, fintech, or digital platforms.
• Proven track record planning and delivering omnichannel campaigns at scale.
• Strong command of media strategy across paid, owned, and earned channels.
• Experience managing agencies, budgets, and measurement frameworks.
• Data-driven approach to campaign performance and ROI.
• Exposure to emerging markets and digital financial services is highly valued.

Responsibilities

• Own the planning and orchestration of integrated, omnichannel campaigns.
• Build and manage the marketing calendar across products and markets.
• Ensure campaigns align to brand, product, and growth objectives.
• Define media strategy across paid, owned, and earned channels.
• Optimise channel mix, targeting, and investment for efficiency and reach.
• Manage media and creative agency partners.
• Own campaign performance and marketing efficiency across channels.
• Establish measurement frameworks, dashboards, and KPIs.
• Continuously test, learn, and optimise to improve ROI.
• Drive user acquisition and engagement through integrated campaigns.
• Coordinate lifecycle and retention marketing across channels.
• Align campaigns with growth and monetisation goals.
• Ensure high-quality, on-time delivery of campaigns end to end.
• Establish processes and ways of working for efficient execution.
• Manage budgets and resources across campaigns.
• Partner with Brand, Product Marketing, Social, Growth, and Data teams.
• Align stakeholders around campaign priorities and calendars.
• Ensure consistent, coordinated execution across the ecosystem.

Skills

Integrated marketing

Omnichannel campaigns

Media strategy

Agency management

Data-driven optimization

Job description

Astra Tech Group in Dubai is seeking a Head of Integrated Marketing to own the planning and execution of omnichannel campaigns across the Astra Tech & Botim ecosystem for 150M+ users. Reporting to the Director of Marketing, you will build the campaign engine, own the calendar, and ensure all channels work together to deliver measurable results.

You will lead media and performance strategy, manage agency partners, and drive efficiency and impact of marketing across communication, fintech, and