Digital Campaigns & Channel Marketing Lead

Commercial Bank of Dubai; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Commercial Bank of Dubai (CBD) is seeking a seasoned marketing professional in Dubai to lead multi-channel digital campaigns and coordinate with channel partners. You will optimize campaigns, analyze performance, and develop compelling content and collateral across paid search, social, email, and affiliates.

The role requires 5+ years in marketing, proficiency with Google/Facebook/LinkedIn Ads, marketing automation, and CRM tools, and a strong data-driven mindset.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• Familiarity with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads), marketing automation, and CRM tools
• Must have 5 years of experience working within the marketing and digital campaign domains
• Experience in working with channel partners or B2B marketing is a plus.

Responsibilities

• Assist in developing and launching digital marketing campaigns across paid search, social media, display advertising, email marketing, and affiliate channels.
• Coordinate campaign asset creation, deployment, and tracking with internal teams and external agencies/vendors.
• Ensure campaigns align with brand guidelines and marketing objectives.
• Support channel-specific marketing activities targeting key partners, resellers, and platforms.
• Assist in creating channel marketing materials, offers, and promotions to drive partner engagement and sales.
• Coordinate communication and campaign rollout with channel partners.
• Monitor KPIs such as impressions, click-through rates, conversions, lead generation, and ROI for digital and channel campaigns.
• Prepare regular performance reports and dashboards to provide insights for campaign optimization.
• Use data-driven insights to recommend improvements in campaign tactics and channel engagement.
• Help develop digital content and marketing collateral tailored for different channels and campaigns.
• Ensure consistency of messaging and branding across all campaign touchpoints.
• Assist in managing marketing automation workflows and campaign communications.
• Support CRM data maintenance, lead tracking, and nurturing activities related to digital and channel marketing campaigns.
• Assist in tracking campaign budgets and expenses.
• Coordinate with vendors and agencies to ensure timely delivery of campaign assets and services.
• This position is also responsible for testing all crucial systems following internal system updates as required, which may occasionally necessitate working outside regular business hours, including evenings and weekends.

Skills

Data analysis

Campaign optimization

Multi-channel marketing

Proactive approach

Organizational skills

Detail orientation

Education

Bachelor's degree in marketing

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Marketing automation

CRM systems

Job description

Commercial Bank of Dubai (CBD) is seeking a seasoned marketing professional in Dubai to lead multi-channel digital campaigns and coordinate with channel partners. You will optimize campaigns, analyze performance, and develop compelling content and collateral across paid search, social, email, and affiliates.

The role requires 5+ years in marketing, proficiency with Google/Facebook/LinkedIn Ads, marketing automation, and CRM tools, and a strong data-driven mindset.