Strategic Customer Insights Lead

Astra Tech Group; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Astra Tech Group is seeking a Marketing Research Manager to lead end-to-end customer insights and VoC programs in Dubai. You will design research initiatives, develop feedback frameworks, measure customer experience across key touchpoints, and deliver insights that drive strategic decisions.

You will work with Product, Marketing, Customer Service and Growth teams to standardize methodologies, consolidate feedback from multiple channels, and translate insights into measurable business

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Social Sciences or related discipline.
• 4–6 years of experience in Marketing Research, Customer Insights or Customer Experience.
• Experience in leading end-to-end research projects and presenting insights to senior stakeholders.
• Proficiency in research design, survey creation and discussion guide drafting.
• Strong quantitative and qualitative analysis skills, cross-tabulation and data interpretation.

Responsibilities

• Translate business questions into clear research objectives and select appropriate methodologies.
• Design surveys, questionnaires, discussion guides and customer feedback mechanisms.
• Create customer satisfaction, experience and VoC measurement frameworks.
• Consolidate feedback from multiple sources into a unified insights programme.
• Analyze findings to identify needs, patterns and trends for actionable insights.
• Perform cross-tabulation and segmentation to inform decisions.
• Develop dashboards, reports and exec summaries communicating findings and implications.
• Present insights and recommendations to senior stakeholders across functions.

Skills

Research design

Survey design

Quantitative analysis

Qualitative analysis

Dashboards

Stakeholder management

Advanced MS Excel

Storytelling

Education

Bachelor's degree in Marketing, Business, Statistics, Social Sciences or related discipline

Tools

Qualtrics

QuestionPro

SurveyMonkey

Power BI

Job description

Astra Tech Group is seeking a Marketing Research Manager to lead end-to-end customer insights and VoC programs in Dubai. You will design research initiatives, develop feedback frameworks, measure customer experience across key touchpoints, and deliver insights that drive strategic decisions.

You will work with Product, Marketing, Customer Service and Growth teams to standardize methodologies, consolidate feedback from multiple channels, and translate insights into measurable business