Omnichannel Digital Growth Leader

AlFuttaim

Dubai

On-site

AED 558,000 - 837,000

Full time

14 days+

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Job summary

Al-Futtaim Retail in Dubai seeks a strategic Head of Digital to lead omnichannel growth across the Middle East. You will own digital operations, strategy, trading, customer experience, technology and profitability across ecommerce, apps, marketplaces and store-connected channels.

The role requires 10+ years in digital commerce or omnichannel retail, proven multi-country leadership, and a strong track record delivering platform migrations, loyalty programs and data-driven initiatives.

Qualifications

10+ years in digital commerce, omnichannel retail or digital transformation.
Experience leading digital operations across multiple countries.
Direct ownership of digital revenue, operating budgets and profit-and-loss results.
Extensive knowledge of online trading, marketplaces and backend integrations.
Experience creating digital strategies, roadmaps and operating models.
Demonstrated delivery of platform migrations and complex transformation programs.

Responsibilities

Develop and lead the regional digital strategy, operating model and transformation roadmap.
Identify growth opportunities that expand brand reach, revenue and market share.
Monitor digital retail trends, emerging technologies and changing customer behavior.
Improve loyalty, personalization and data-led customer engagement.
Direct trade performance across eCommerce sites, retail applications and marketplace channels.
Maintain strong digital merchandising, product visibility and online conversion.
Adapt content, propositions and customer journeys to individual market requirements.
Align promotional activity with commercial calendars, profitability objectives and inventory priorities.
Lead platform development, upgrades, integrations and migration programs.
Expand marketplace participation and manage strategic third-party digital partnerships.
Deliver Click and Collect, Ship from Store, Endless Aisle and other omnichannel services.
Incorporate digital capabilities into new-store openings and customer-engagement initiatives.
Increase employee and customer adoption of new digital channels through training and improvement programs.
Use analytics, Net Promoter Score, Voice of Customer findings and behavioral insights to improve decisions.
Track service levels, trading metrics, conversion and customer-satisfaction indicators.
Prepare annual digital budgets and control expenditure against approved business plans.
Manage investments covering customer acquisition, technology development and transformation projects.
Conduct feasibility assessments for new markets, platforms and revenue channels.
Coordinate Retail Operations, Buying, Merchandising, Marketing, Finance, Technology and Logistics.
Manage vendors while protecting delivery quality, commercial value and implementation timelines.
Maintain compliance with legislation, cybersecurity requirements and corporate governance.
Build a capable regional team with clear objectives, succession plans and development pathways.