MEA Trade Marketing Lead: Campaigns & Retail Growth

Trade Marketing Manager - LEGO - Dubai; Dubai; On-site; Confidential; Full time

Job summary

LEGO Middle East and Africa is seeking a Trade Marketing Manager to shape regional campaigns and lead the execution of trade marketing plans across customers in the MEA region from Dubai. You will collaborate with LEGO Stores partners and regional teams to ensure cohesive campaigns and strong shopper engagement.

You will drive ad hoc sales analyses, post-campaign reviews, and oversee agency coordination to maintain best-in-class trade marketing execution throughout the region.

Responsibilities

• Create integrated plan of trade marketing execution of marketing campaign across customers in Middle East and Africa
• Lead the campaign implementation in trade
• Coordinate the work of Trade Marketing and Merchandising agency
• Work closely with LEGO Stores partners in the region on new stores openings and existing stores support
• Prepare ad hoc Consumer Sales analysis
• Prepare the After-Action Review of Marketing campaigns in the region
• Work closely with the regional REEMEA team, MEA marketing and MEA KAM team to ensure consistency of execution across touch-points
• Work with retail partners towards driving best in class trade marketing execution

Job description

LEGO Middle East and Africa is seeking a Trade Marketing Manager to shape regional campaigns and lead the execution of trade marketing plans across customers in the MEA region from Dubai. You will collaborate with LEGO Stores partners and regional teams to ensure cohesive campaigns and strong shopper engagement.

You will drive ad hoc sales analyses, post-campaign reviews, and oversee agency coordination to maintain best-in-class trade marketing execution throughout the region.