Trade Marketing Manager - LEGO - Dubai

Trade Marketing Manager - LEGO - Dubai; Dubai; On-site; Confidential; Full time

Job summary

LEGO Middle East and Africa is seeking a Trade Marketing Manager to shape regional campaigns and lead the execution of trade marketing plans across customers in the MEA region from Dubai. You will collaborate with LEGO Stores partners and regional teams to ensure cohesive campaigns and strong shopper engagement.

You will drive ad hoc sales analyses, post-campaign reviews, and oversee agency coordination to maintain best-in-class trade marketing execution throughout the region.

Responsibilities

• Create integrated plan of trade marketing execution of marketing campaign across customers in Middle East and Africa
• Lead the campaign implementation in trade
• Coordinate the work of Trade Marketing and Merchandising agency
• Work closely with LEGO Stores partners in the region on new stores openings and existing stores support
• Prepare ad hoc Consumer Sales analysis
• Prepare the After-Action Review of Marketing campaigns in the region
• Work closely with the regional REEMEA team, MEA marketing and MEA KAM team to ensure consistency of execution across touch-points
• Work with retail partners towards driving best in class trade marketing execution

Job description

Job Summary

Are you passionate about trade marketing? Do you thrive on demonstrating the value trade marketing brings to the business? If so, there is a great opportunity to use your skills to help shape our global marketing agenda and develop regional trade marketing campaigns to help grow the love for LEGO with shoppers and consumers, our active market share and consumer sales in the LEGO Middle East and Africa!

Core Responsibilities

• Create integrated plan of trade marketing execution of marketing campaign across customers in Middle East and Africa
• Lead the campaign implementation in trade
• Coordinate the work of Trade Marketing and Merchandising agency
• Work closely with LEGO Stores partners in the region on new stores openings and existing stores support
• Prepare ad hoc Consumer Sales analysis
• Prepare the After-Action Review of Marketing campaigns in the region
• Work closely with the regional REEMEA team, MEA marketing and MEA KAM team to ensure consistency of execution across touch-points
• Work with retail partners towards driving best in class trade marketing execution

Play your part in our team succeeding. As a member of LEGO Middle East and Africa, the team will be responsible for leading the implementation of Trade Marketing Agenda in the Middle East and Africa.