Trade Marketing Lead — Shopper Insights & Promotions

iConnect; Dubai; On-site; AED 200,000 - 350,000; Full time

Job summary

iConnect in Dubai is seeking a Trade Marketing Manager to develop and implement an effective Marketing plan and ensure customer marketing aligns with brand strategy.

Reporting to the GM, the role focuses on increasing market share through brand building, consumer promotions, POS for NPD, and trade partnerships with key accounts. Candidates should have 4–5 years in Trade Marketing and a Business Management degree; strong analytic and presentation skills required.

Qualifications

• Bachelor's degree in Business Management or similar from a recognized university.
• 4–5 years of Trade Marketing experience with proven results.
• Strong analytical, communication and presentation abilities.

Responsibilities

• Increase market share through brand building and consumer promotions.
• Develop and implement trade promotions and POS for NPDs.
• Collaborate with sales, marketing and retailers to drive category performance.
• Monitor campaigns and ROI to optimize investments.

Skills

Analytic skills

Objection handling

Presentation skills

Key account management

Education

Bachelor's degree in Business Management or similar

Job description

iConnect in Dubai is seeking a Trade Marketing Manager to develop and implement an effective Marketing plan and ensure customer marketing aligns with brand strategy.

Reporting to the GM, the role focuses on increasing market share through brand building, consumer promotions, POS for NPD, and trade partnerships with key accounts. Candidates should have 4–5 years in Trade Marketing and a Business Management degree; strong analytic and presentation skills required.