Regional Trade & Shopper Marketing Lead (MEA)

Trade and Shopper Marketing Manager - Domestic Appliances; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Philips Domestic Appliances is seeking a Trade and Shopper Marketing Manager to lead the development, execution, and measurement of the regional trade marketing strategy for the Middle East. You will partner with Marketing and Sales to plan promo activations and ensure in‑store excellence across relevant channels.

Responsibilities include building LSAPs, managing budgets, tracking sell‑out, and translating shopper insights into category activations with ROI focus.

Qualifications

• 5+ years of regional TSM experience in a similar position.
• University degree, preferably in marketing.
• Professional negotiation skills.
• Strong analytical skills.
• Excellent knowledge of MS Excel and MS PowerPoint.

Responsibilities

• Develop a Local Shopper Activation Plan (LSAP) and a category vision for relevant channels.
• Manage, track, and evaluate the BTL budget to deliver effectiveness for in‑store activation.
• Collaborate closely with Marketing, Sales, TSM, and BTL agencies in tracking sell‑out and stock in trade.
• Build a shopper knowledge database about categories: translate shopper insights into category activations & promotions, providing a clear line of sight for the business.
• Ensure best‑in‑class in‑store visibility: end‑caps, shelf solutions, POSM development and production.
• Develop category promotions in line with marketing calendars and key retail events.
• Provide insights on promo effectiveness and bring innovative approaches to drive ROI.

Skills

Regional TSM experience

Negotiation skills

Analytical skills

MS Excel

MS PowerPoint

Education

University degree (preferably marketing)

Job description

Philips Domestic Appliances is seeking a Trade and Shopper Marketing Manager to lead the development, execution, and measurement of the regional trade marketing strategy for the Middle East. You will partner with Marketing and Sales to plan promo activations and ensure in‑store excellence across relevant channels.

Responsibilities include building LSAPs, managing budgets, tracking sell‑out, and translating shopper insights into category activations with ROI focus.