MEA Regional B2B Sales Leader - Home Appliances

UNIDO TRADING FZCO; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Sales commissions

Performance bonuses

UAE employment visa

Medical insurance

Job summary

UNIDO TRADING FZCO in Dubai is seeking a Regional Sales Manager to lead B2B sales across the MEA region, covering the Middle East, GCC, Levant, and Africa. You will identify distributors, retailers, and key accounts while driving revenue for consumer electronics and home appliances.

The role requires building partnerships, managing the full sales cycle, and meeting regional targets; travel internationally as needed. Fluent English is essential, with Arabic or French a plus.

Qualifications

• Minimum 3 years of B2B sales experience, preferably in consumer electronics, home appliances, or related industries.
• Strong knowledge of the Middle East, GCC, Levant, and/or African markets.
• Existing distributor, wholesaler, importer, or retail channel networks are highly preferred.
• Proven ability to independently develop new accounts and close sales deals.
• Fluent English communication and negotiation skills.
• Arabic or French language skills are an advantage.
• Self-motivated, target-driven, and commercially oriented.
• Willingness to travel internationally when required.

Responsibilities

• Develop and expand B2B sales across the Middle East, GCC, Levant, and African markets.
• Identify, approach, and establish partnerships with distributors, wholesalers, importers, retailers, and key accounts.
• Drive sales of robotic vacuum cleaners, smart floor washers, and other consumer electronics and home appliance products.
• Manage the complete sales cycle, including lead generation, negotiation, order processing, and payment collection.
• Build and maintain strong relationships with existing and potential business partners.
• Achieve regional sales targets and identify new business opportunities.
• Monitor market trends, competitor activities, pricing, and distribution channels.

Skills

B2B sales

MEA markets

Fluent English

Travel ready

Job description

UNIDO TRADING FZCO in Dubai is seeking a Regional Sales Manager to lead B2B sales across the MEA region, covering the Middle East, GCC, Levant, and Africa. You will identify distributors, retailers, and key accounts while driving revenue for consumer electronics and home appliances.

The role requires building partnerships, managing the full sales cycle, and meeting regional targets; travel internationally as needed. Fluent English is essential, with Arabic or French a plus.