MEA B2G Partnerships & Growth Lead in EdTech

Yello; Dubai; On-site; AED 250,000 - 420,000; Full time

Job summary

Yello is an award-winning AI-powered learning solutions provider redefining K-12 education. The company serves millions of students and educators worldwide.

The role focuses on developing B2G sales strategies, managing the full sales lifecycle, and building strategic relationships with government entities and educational customers in the Middle East and beyond. The position requires a strong track record in B2G sales, business diplomacy, and stakeholder management, with fluency in Arabic and a

Qualifications

• Bachelor's degree in Business Admin, Education, Marketing, or related B2G field.
• Minimum 7 years in B2G sales, business diplomacy, or related roles.
• Proven senior stakeholder relationship skills.
• Experience with public sector and education customers in MEA advantageous.
• Arabic fluency; French a plus.

Responsibilities

• Develop and execute B2G sales strategies aligned to objectives.
• Identify and pursue new business opportunities across markets.
• Build and maintain a healthy B2G sales pipeline to meet revenue targets.
• Monitor market trends, competitor activity, and customer needs.
• Contribute to annual B2G sales planning, budgeting, and forecasting.
• Generate qualified leads and conduct market research.
• Build strategic relationships with key decision-makers.
• Manage full B2G sales lifecycle from prospecting to contract.
• Deliver product demonstrations and prepare commercial proposals.
• Lead negotiations and maintain CRM records.

Skills

B2G sales

Market research

Lead generation

Stakeholder management

Proposal & tender

CRM reporting

Negotiation

Account management

Education

Bachelor's degree in Business Administration, Education, Marketing, B2G sales

Job description

Yello is an award-winning AI-powered learning solutions provider redefining K-12 education. The company serves millions of students and educators worldwide.

The role focuses on developing B2G sales strategies, managing the full sales lifecycle, and building strategic relationships with government entities and educational customers in the Middle East and beyond. The position requires a strong track record in B2G sales, business diplomacy, and stakeholder management, with fluency in Arabic and a