B2G Partnership Sales Manager, MEA - EdTech/Governmental Services

Client of Michael Page; United Arab Emirates; On-site; AED 180,000 - 280,000; Full time

Benefits offered by this job

Annual flight allowance

Annual performance bonus

Education allowance

Health and Life insurance

Enhanced leave policy

Hybrid work model and remote working

Job summary

Client of Michael Page seeks a senior B2G sales leader to develop and execute government-focused sales strategies across education markets in the UAE. You will build a robust pipeline, engage with senior government and education sector stakeholders, and drive revenue growth through strategic partnerships.

The role requires 7+ years in B2G sales or related commercial roles, experience with EdTech/SaaS, and native Arabic communication skills (French a plus).

Qualifications

• Bachelor's Degree in Business Administration, Education, Marketing, B2G sales or related field.
• Minimum 7 years' experience in business diplomacy, B2G sales, business development, account management or commercial roles.
• Experience in Education, EdTech, SaaS, Technology or Digital Solutions environments preferred.
• Native Arabic communication skills (reading, writing, verbal); French a plus.

Responsibilities

• Develop and execute B2G sales strategies to achieve revenue targets.
• Generate qualified leads via networking, partnerships, and direct outreach.
• Manage full B2G sales lifecycle from prospecting to contract and handover.
• Build relationships with key decision-makers and stakeholders.
• Lead product demonstrations and tailored proposals to customer needs.
• Maintain CRM records, forecasts and pipeline reporting.

Skills

B2G sales

Business development

Account management

Stakeholder management

Native Arabic

Education

Bachelor's degree in Business Administration, Education, Marketing, B2G sales

Job description

Leading Education Player Growing Government Sales Division

B2G sales Strategy amp Revenue GrowthDevelop and execute B2G sales strategies that support commercial objectives and growth ambitionsIdentify and pursue new business opportunities across target markets and customer segmentsBuild and maintain a healthy B2G sales pipeline to achieve and exceed revenue targetsMonitor market trends competitor activity and customer needs to identify opportunities for growthContribute to annual B2G sales planning budgeting and forecasting activities

Business Development

Generate qualified leads through networking referrals industry events partnerships digital channels and direct outreachConduct market research to identify new customers sectors and expansion opportunitiesDevelop compelling value propositions aligned to customer challenges and strategic prioritiesBuild strategic relationships with key decision-makers and stakeholders

B2G sales Cycle Management

Manage the full B2G sales lifecycle from prospecting and qualification through proposal negotiation contract execution and handoverDeliver engaging product demonstrations and presentations tailored to customer requirementsPrepare commercial proposals business cases and tender responsesLead commercial negotiations while ensuring alignment with company objectives and governance requirementsMaintain accurate B2G sales records forecasts and pipeline reporting within CRM systems

Account Management amp Customer Success

Develop and maintain strong relationships with customers to support long-term retention and growthIdentify opportunities for upselling cross-selling and account expansionAct as a trusted advisor to customers understanding their business objectives and educational prioritiesSupport customer success initiatives by collaborating with implementation training and support teams

Stakeholder Management

Build and maintain strong relationships with external stakeholders including government entities regulatory bodies industry associations and strategic partners Engage with ministerial offices and senior government representatives to align initiatives with national priorities regulatory requirements and digital transformation agendas Develop and manage ambassadorial and diplomatic relationships to support market entry partnership development and cross-border collaboration opportunities Represent the organization in high-level stakeholder engagements forums and executive meetings ensuring effective communication of strategic objectives and value propositions Coordinate across internal and external stakeholders to facilitate decision-making remove barriers to implementation and drive successful project outcomes

Reporting amp Performance Management

Track and report on B2G sales performance against agreed KPIs and targetsMaintain accurate forecasting and pipeline visibilityProduce regular management reports and commercial updatesDrive continuous improvement of B2G sales processes tools and methodologiesSet monitor and share performance data and dashboards

What s on Offer

Our client values curiosity purpose and the drive to make a real difference in the education sector Here s a glimpse of what they offer

• Competitive Salary
• Annual flight allowance
• Annual performance bonus
• Education allowance
• Health and Life insurance
• Enhanced leave policy
• A hybrid work model and remote working days to work from anywhere

• Bachelor's Degree in Business Administration, Education, Marketing, B2G sales, or a related discipline
• Minimum 7 years experience in business diplomacy, B2G sales, business development, account management, or commercial roles
• Demonstrated success in achieving and exceeding targets
• Experience within Education, EdTech, SaaS, Technology, or Digital Solutions environments preferred
• Proven ability to build and maintain senior stakeholder relationships
• Experience working with public sector and education customers across Middle East, Africa, CIS is advantageous
• Native Arabic communication skills (reading, writing, verbal), French is a plus