B2G Partnership Sales Manager, MEA - EdTech/Government Services

Yello; Dubai; On-site; AED 250,000 - 420,000; Full time

Job summary

Yello is an award-winning AI-powered learning solutions provider redefining K-12 education. The company serves millions of students and educators worldwide.

The role focuses on developing B2G sales strategies, managing the full sales lifecycle, and building strategic relationships with government entities and educational customers in the Middle East and beyond. The position requires a strong track record in B2G sales, business diplomacy, and stakeholder management, with fluency in Arabic and a

Qualifications

• Bachelor's degree in Business Admin, Education, Marketing, or related B2G field.
• Minimum 7 years in B2G sales, business diplomacy, or related roles.
• Proven senior stakeholder relationship skills.
• Experience with public sector and education customers in MEA advantageous.
• Arabic fluency; French a plus.

Responsibilities

• Develop and execute B2G sales strategies aligned to objectives.
• Identify and pursue new business opportunities across markets.
• Build and maintain a healthy B2G sales pipeline to meet revenue targets.
• Monitor market trends, competitor activity, and customer needs.
• Contribute to annual B2G sales planning, budgeting, and forecasting.
• Generate qualified leads and conduct market research.
• Build strategic relationships with key decision-makers.
• Manage full B2G sales lifecycle from prospecting to contract.
• Deliver product demonstrations and prepare commercial proposals.
• Lead negotiations and maintain CRM records.

Skills

B2G sales

Market research

Lead generation

Stakeholder management

Proposal & tender

CRM reporting

Negotiation

Account management

Education

Bachelor's degree in Business Administration, Education, Marketing, B2G sales

Job description

Our client is an award-winning AI powered learning solutions provider redefining K-12 education. The company serves approximately 2 million students and 84,000 educators across 19,000 schools across the world.
Its flagship platform delivers personalized learning experiences that enhance student engagement and outcomes, while its supplemental solutions extend learning across subjects and languages.
Through its innovative use of artificial intelligence, data insights, and culturally relevant content, our client is transforming teaching and learning to advance equity, access, and excellence for every student.

B2G sales Strategy & Revenue Growth

• Develop and execute B2G sales strategies that support commercial objectives and growth ambitions
• Identify and pursue new business opportunities across target markets and customer segments
• Build and maintain a healthy B2G sales pipeline to achieve and exceed revenue targets
• Monitor market trends, competitor activity, and customer needs to identify opportunities for growth
• Contribute to annual B2G sales planning, budgeting, and forecasting activities

Business Development

• Generate qualified leads through networking, referrals, industry events, partnerships, digital channels, and direct outreach
• Conduct market research to identify new customers, sectors, and expansion opportunities
• Develop compelling value propositions aligned to customer challenges and strategic priorities
• Build strategic relationships with key decision-makers and stakeholders

B2G sales Cycle Management

• Manage the full B2G sales lifecycle from prospecting and qualification through proposal, negotiation, contract execution, and handover
• Deliver engaging product demonstrations and presentations tailored to customer requirements
• Prepare commercial proposals, business cases, and tender responses
• Lead commercial negotiations while ensuring alignment with company objectives and governance requirements
• Maintain accurate B2G sales records, forecasts, and pipeline reporting within CRM systems

Account Management & Customer Success

• Develop and maintain strong relationships with customers to support long-term retention and growth
• Identify opportunities for upselling, cross-selling, and account expansion
• Act as a trusted advisor to customers, understanding their business objectives and educational priorities
• Support customer success initiatives by collaborating with implementation, training, and support teams

Stakeholder Management

• Build and maintain strong relationships with external stakeholders, including government entities, regulatory bodies, industry associations, and strategic partners.
• Engage with ministerial offices and senior government representatives to align initiatives with national priorities, regulatory requirements, and digital transformation agendas.
• Develop and manage ambassadorial and diplomatic relationships to support market entry, partnership development, and cross-border collaboration opportunities.
• Represent the organization in high-level stakeholder engagements, forums, and executive meetings, ensuring effective communication of strategic objectives and value propositions.
• Coordinate across internal and external stakeholders to facilitate decision-making, remove barriers to implementation, and drive successful project outcomes.

Reporting & Performance Management

• Track and report on B2G sales performance against agreed KPIs and targets
• Maintain accurate forecasting and pipeline visibility
• Produce regular management reports and commercial updates
• Drive continuous improvement of B2G sales processes, tools, and methodologies
• Set, monitor and share performance data and dashboards

• Bachelor's Degree in Business Administration, Education, Marketing, B2G sales, or a related discipline
• Minimum 7 years experience in business diplomacy, B2G sales, business development, account management, or commercial roles
• Demonstrated success in achieving and exceeding targets
• Experience within Education, EdTech, SaaS, Technology, or Digital Solutions environments preferred
• Proven ability to build and maintain senior stakeholder relationships
• Experience working with public sector and education customers across Middle East, Africa, CIS is advantageous
• Native Arabic communication skills (reading, writing, verbal), French is a plus