Marketing Ops Lead: Attribution, Data & Automation

Remotedxb; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Fleetio is seeking a Marketing Operations Lead in Dubai to drive the lead/contact lifecycle, optimize Salesforce/Marketo/Bizible, and reimagine tracking across digital touchpoints. You will own the attribution strategy and ROI reporting, while managing data enrichment tools and ensuring GDPR/CCPA compliance.

This role demands strong analytical skills and hands-on platform expertise. The ideal candidate brings 6+ years in SaaS marketing operations, deep Marketo knowledge, and advanced Salesforce

Qualifications

• 6+ years of marketing operations experience in a SaaS startup environment
• Hands-on experience and advanced understanding of Marketo
• Advanced Salesforce knowledge for building campaign reporting and dashboards
• Proven experience personally building and owning a marketing attribution strategy
• Strong understanding of data privacy regulations (GDPR, CCPA)
• Experience with data enrichment platforms

Responsibilities

• Own and evolve the lead/contact lifecycle framework, including stage definitions, scoring, and routing rules
• Oversee and optimize marketing tools including Salesforce, Marketo, and Bizible
• Reimagine the tracking framework for accurate data capture across digital touchpoints
• Own and evolve the marketing attribution strategy and ROI reporting
• Manage data enrichment and automation tools like ZoomInfo and Clay
• Ensure compliance with GDPR, CCPA, and other data privacy regulations

Tools

Salesforce

Marketo

Bizible

ZoomInfo

Clay

Job description

Fleetio is seeking a Marketing Operations Lead in Dubai to drive the lead/contact lifecycle, optimize Salesforce/Marketo/Bizible, and reimagine tracking across digital touchpoints. You will own the attribution strategy and ROI reporting, while managing data enrichment tools and ensuring GDPR/CCPA compliance.

This role demands strong analytical skills and hands-on platform expertise. The ideal candidate brings 6+ years in SaaS marketing operations, deep Marketo knowledge, and advanced Salesforce