Marketing AI & Analytics Lead

DISCOVERED; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

DISCOVERED is seeking a Marketing AI & Analytics Lead to own the marketing data ecosystem and drive AI-enabled automation across the function in Dubai. You will build capabilities that measure performance across the customer journey and link marketing investment to commercial outcomes.

Collaborating with Growth, Product, Customer, and Technology teams, you will establish attribution, improve funnel visibility, and translate data into actionable business recommendations while embedding AI-driven

Qualifications

• 4 to 7 years' experience across marketing analytics or related discipline.
• Proven experience building practical AI tools or automated workflows delivering business value.
• Strong proficiency with reporting/visualisation platforms (Looker Studio, Power BI, Tableau).
• Advanced spreadsheet and data manipulation skills (pivot tables, complex formulas).
• Understanding of mobile measurement partners, CRM platforms, and major advertising platforms.
• Hands-on experience with attribution modelling, funnel analysis and testing for incrementality.
• Ability to translate complex data into actionable commercial recommendations.
• Analytical and hands-on mindset to move from problem to solution.

Responsibilities

• Design and manage multi-channel marketing data frameworks across web and mobile applications.
• Establish a single source of truth for marketing performance across business units.
• Build dashboards covering acquisition, retention, CPA, LTV, conversion, and funnel performance.
• Develop and optimise attribution models across web and mobile channels.
• Ensure data quality, tagging, tracking, and measurement infrastructure remains accurate.
• Automate recurring analytics and leadership reporting to speed insights.
• Identify opportunities to apply AI, automation, and agentic workflows in marketing operations.
• Build practical AI tools and automations that solve real business problems.
• Partner with marketing teams to turn time-intensive processes into automated workflows.
• Develop reusable tools and systems to reduce repetitive work and boost productivity.
• Translate performance trends into clear commercial recommendations.

Skills

Marketing analytics

AI tool development

Data-driven decision making

Data visualization

Analytical mindset

Tools

Looker Studio

Power BI

Tableau

Job description

Job description

Discover The Opportunity

We are looking for a Marketing AI & Analytics Lead to join a fast growing technology platform based in Dubai.

This is a high impact opportunity for someone who sits at the intersection of marketing analytics, business intelligence, automation, and AI. You will play a key role in building the data infrastructure that powers marketing performance while identifying and implementing AI driven solutions that make the wider marketing function faster, smarter, and more efficient.

Discover The Role

As the Marketing AI & Analytics Lead, you will have a dual mandate. You will own and develop the marketing data and analytics ecosystem, ensuring that performance is measurable across the full customer journey and that marketing investment can be directly linked to commercial outcomes.

Alongside this, you will identify opportunities to embed practical AI, automation, and agentic workflows into everyday marketing operations, developing tools that reduce manual work and enable teams to move faster.

You will work closely with Growth, Product, Customer, and Technology teams to establish robust attribution, improve funnel visibility, and translate complex data into clear commercial recommendations.

Discover the Responsibilities

• Design and manage multi channel marketing data frameworks across web and mobile applications.

• Establish a single source of truth for marketing performance across business units.

• Build centralised dashboards covering acquisition, retention, CPA, LTV, conversion, and funnel performance.

• Develop and optimise attribution models across web and mobile channels.

• Ensure data quality, tagging, tracking, and measurement infrastructure remain accurate and reliable.

• Automate recurring analytics and leadership reporting, reducing manual processes and increasing the speed of insight.

• Identify high impact opportunities to apply AI and automation across marketing functions.

• Build practical AI tools, automations, and agentic workflows that solve real business problems.

• Partner with marketing teams to turn time intensive, multi day processes into efficient automated workflows.

• Develop reusable tools and systems that reduce repetitive work and improve team productivity.

• Translate complex datasets and performance trends into actionable commercial recommendations.

Discover the Requirements

• 4 to 7 years' experience across marketing analytics, business intelligence, performance analytics, or a related discipline.

• Proven experience building and implementing practical AI tools, agents, or automated workflows that deliver tangible business value.

• Strong proficiency in reporting and visualisation platforms such as Looker Studio, Power BI, or Tableau.

• Advanced spreadsheet and data manipulation skills, including pivot tables and complex formulas.

• Strong understanding of mobile measurement partners, CRM platforms, and major advertising platforms.

• Hands on experience with attribution modelling, funnel analysis, and campaign incrementality testing.

• Strong commercial understanding and the ability to turn complex or messy datasets into clear, actionable insights.

• A highly analytical and hands on mindset, with the ability to move from identifying a problem to building a practical solution.

Why This Role?

This is an opportunity to take ownership of both marketing intelligence and AI enablement within a business that is actively building AI into the way it operates.

You will have significant scope to shape the data infrastructure, automation capabilities, and AI workflows that underpin the marketing function, with a direct impact on efficiency, decision-making, and commercial growth.