Marketing and Analytics Lead

Discovered MENA; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Discovered MENA is seeking a Marketing AI & Analytics Lead in Dubai to own the marketing data and analytics ecosystem, linking performance to commercial outcomes.

You will embed AI, automation, and agentic workflows into marketing operations, working with Growth, Product, Customer, and Tech to improve attribution and funnel visibility.

This role offers the chance to shape data infrastructure and automation capabilities that drive efficiency and growth.

Qualifications

• 4–7 years of experience in marketing analytics or BI.
• Proven track record delivering AI-enabled marketing workflows.
• Strong proficiency in Looker Studio, Power BI, or Tableau.
• Experience with attribution modelling and funnel analysis.
• Excellent communication of complex data to commercial teams.

Responsibilities

• Design and manage multi-channel marketing data frameworks across web and mobile.
• Establish a single source of truth for marketing performance.
• Build dashboards for acquisition, retention, CPA, LTV, and funnel.
• Develop and optimise attribution models across channels.
• Ensure data quality, tagging, and measurement infrastructure.
• Automate recurring analytics and leadership reporting.
• Identify opportunities to apply AI and automation in marketing.
• Build AI tools and agentic workflows to solve business problems.
• Partner with marketing teams to automate time-intensive processes.
• Develop reusable tools to reduce repetitive work.
• Translate datasets into actionable commercial recommendations.

Skills

Marketing analytics

BI / data visualization

AI tools / automation

Funnel analysis

Attribution modelling

Tools

Looker Studio

Power BI

Tableau

Job description

We are looking for a Marketing AI & Analytics Lead to join a fast growing technology platform based in Dubai.

This is a high impact opportunity for someone who sits at the intersection of marketing analytics, business intelligence, automation, and AI. You will play a key role in building the data infrastructure that powers marketing performance while identifying and implementing AI driven solutions that make the wider marketing function faster, smarter, and more efficient.

The Role

As the Marketing AI & Analytics Lead, you will have a dual mandate.

You will own and develop the marketing data and analytics ecosystem, ensuring that performance is measurable across the full customer journey and that marketing investment can be directly linked to commercial outcomes.

Alongside this, you will identify opportunities to embed practical AI, automation, and agentic workflows into everyday marketing operations, developing tools that reduce manual work and enable teams to move faster.

You will work closely with Growth, Product, Customer, and Technology teams to establish robust attribution, improve funnel visibility, and translate complex data into clear commercial recommendations.

Key Responsibilities

• Design and manage multi channel marketing data frameworks across web and mobile applications.
• Establish a single source of truth for marketing performance across business units.
• Build centralised dashboards covering acquisition, retention, CPA, LTV, conversion, and funnel performance.
• Develop and optimise attribution models across web and mobile channels.
• Ensure data quality, tagging, tracking, and measurement infrastructure remain accurate and reliable.
• Automate recurring analytics and leadership reporting, reducing manual processes and increasing the speed of insight.
• Identify high impact opportunities to apply AI and automation across marketing functions.
• Build practical AI tools, automations, and agentic workflows that solve real business problems.
• Partner with marketing teams to turn time intensive, multi day processes into efficient automated workflows.
• Develop reusable tools and systems that reduce repetitive work and improve team productivity.
• Translate complex datasets and performance trends into actionable commercial recommendations.

What We're Looking For

• 4 to 7 years' experience across marketing analytics, business intelligence, performance analytics, or a related discipline.
• Proven experience building and implementing practical AI tools, agents, or automated workflows that deliver tangible business value.
• Strong proficiency in reporting and visualisation platforms such as Looker Studio, Power BI, or Tableau.
• Advanced spreadsheet and data manipulation skills, including pivot tables and complex formulas.
• Strong understanding of mobile measurement partners, CRM platforms, and major advertising platforms.
• Hands on experience with attribution modelling, funnel analysis, and campaign incrementality testing.
• Strong commercial understanding and the ability to turn complex or messy datasets into clear, actionable insights.
• A highly analytical and hands on mindset, with the ability to move from identifying a problem to building a practical solution.

Why This Role?

This is an opportunity to take ownership of both marketing intelligence and AI enablement within a business that is actively building AI into the way it operates.

You will have significant scope to shape the data infrastructure, automation capabilities, and AI workflows that underpin the marketing function, with a direct impact on efficiency, decision making, and commercial growth.