Marketing Analytics Lead - Growth & Insights

Ride; United Arab Emirates; On-site; AED 320,000 - 520,000; Full time

Job summary

Ride.Rent UAE seeks a Marketing Analytics Manager with 5+ years of data-driven marketing experience to track user behavior, measure campaign impact, and translate data into actionable insights. You will work with marketing, product and growth teams to optimize acquisition, retention and marketplace performance across the UAE.

You will bring strong GA4, GTM, SQL, and BI tool expertise, plus knowledge of attribution models, funnels, and cohort analysis to drive data-driven decisions and scalable

Qualifications

• 5+ years of experience in marketing analytics and performance measurement.
• Expertise in GA4, GTM, and event tracking frameworks.
• Hands-on SQL for data mining and extracting insights.
• Proficient in BI/visualization tools (Power BI, Looker, Tableau).
• Experience with attribution models, funnels, and cohort analysis.
• Knowledge of marketing platforms (Google Ads, Meta Ads).
• Ability to analyze SEO, paid, and marketplace data for growth opportunities.
• Collaborates with marketing, product, and growth teams on data-driven decisions.
• Strong KPI dashboards, reporting automation, and data storytelling.

Responsibilities

• Track user behavior and measure campaign impact.
• Translate data into actionable insights for optimization across UAE marketplace.
• Partner with marketing, product, and growth teams on data-driven decisions.

Skills

Marketing analytics

GA4

SQL

BI tools

Attribution models

Campaign optimization

Data storytelling

Data governance

Cross-functional collaboration

Tools

Power BI

Looker

Tableau

Google Analytics GA4

Google Tag Manager

Job description

Ride.Rent UAE seeks a Marketing Analytics Manager with 5+ years of data-driven marketing experience to track user behavior, measure campaign impact, and translate data into actionable insights. You will work with marketing, product and growth teams to optimize acquisition, retention and marketplace performance across the UAE.

You will bring strong GA4, GTM, SQL, and BI tool expertise, plus knowledge of attribution models, funnels, and cohort analysis to drive data-driven decisions and scalable