Marketing AI & Analytics Lead

Client of Discovered MENA; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Client of Discovered MENA is seeking a Marketing AI & Analytics Lead to join a Dubai-based technology platform. The role sits at the intersection of marketing analytics, business intelligence, automation and AI, building data infrastructure that powers performance and commercial outcomes.

You will embed AI-driven tools and agentic workflows into marketing operations, work with Growth, Product, Customer and Technology teams, and deliver tangible improvements in attribution, funnel visibility and

Qualifications

• 4 to 7 years experience in marketing analytics, BI or performance analytics.
• Proven experience building AI tools or automated workflows delivering business value.
• Strong reporting/visualisation skills (Looker Studio, Power BI, Tableau).
• Advanced spreadsheet and data manipulation skills (pivot tables, complex formulas).
• Understanding of mobile measurement, CRM platforms and major ad platforms.
• Hands-on in attribution modelling, funnel analysis, and incrementality testing.

Responsibilities

• Design and manage multi-channel marketing data frameworks across web and mobile.
• Establish a single source of truth for marketing performance across units.
• Build dashboards covering acquisition, retention, CPA, LTV and funnel performance.
• Develop and optimise attribution models across channels.
• Ensure data tagging, tracking and measurement infrastructure stays accurate.
• Automate recurring analytics and leadership reporting to speed insights.

Skills

Marketing analytics

Business intelligence

Performance analytics

AI automation

Data storytelling

Tools

Looker Studio

Power BI

Tableau

Job description

Discover The Opportunity

We are looking for a Marketing AI amp Analytics Lead to join a fast growing technology platform based in Dubai This is a high impact opportunity for someone who sits at the intersection of marketing analytics business intelligence automation and AI You will play a key role in building the data infrastructure that powers marketing performance while identifying and implementing AI driven solutions that make the wider marketing function faster smarter and more efficient

Discover The Role

As the Marketing AI amp Analytics Lead you will have a dual mandate You will own and develop the marketing data and analytics ecosystem ensuring that performance is measurable across the full customer journey and that marketing investment can be directly linked to commercial outcomes Alongside this you will identify opportunities to embed practical AI automation and agentic workflows into everyday marketing operations developing tools that reduce manual work and enable teams to move faster You will work closely with Growth Product Customer and Technology teams to establish robust attribution improve funnel visibility and translate complex data into clear commercial recommendations

Discover the Responsibilities

• Design and manage multi channel marketing data frameworks across web and mobile applications
• Establish a single source of truth for marketing performance across business units
• Build centralised dashboards covering acquisition retention CPA LTV conversion and funnel performance
• Develop and optimise attribution models across web and mobile channels
• Ensure data quality tagging tracking and measurement infrastructure remain accurate and reliable
• Automate recurring analytics and leadership reporting reducing manual processes and increasing the speed of insight
• Identify high impact opportunities to apply AI and automation across marketing functions
• Build practical AI tools automations and agentic workflows that solve real business problems
• Partner with marketing teams to turn time intensive multi day processes into efficient automated workflows
• Develop reusable tools and systems that reduce repetitive work and improve team productivity
• Translate complex datasets and performance trends into actionable commercial recommendations

Discover the Requirements

• 4 to 7 years experience across marketing analytics business intelligence performance analytics or a related discipline
• Proven experience building and implementing practical AI tools agents or automated workflows that deliver tangible business value
• Strong proficiency in reporting and visualisation platforms such as Looker Studio Power BI or Tableau
• Advanced spreadsheet and data manipulation skills including pivot tables and complex formulas
• Strong understanding of mobile measurement partners CRM platforms and major advertising platforms
• Hands on experience with attribution modelling funnel analysis and campaign incrementality testing
• Strong commercial understanding and the ability to turn complex or messy datasets into clear actionable insights
• A highly analytical and hands on mindset with the ability to move from identifying a problem to building a practical solution

Discover the Requirements

Discover the Requirements4 to 7 years' experience across marketing analytics, business intelligence, performance analytics, or a related discipline.Proven experience building and implementing practical AI tools, agents, or automated workflows that deliver tangible business value.Strong proficiency in reporting and visualisation platforms such as Looker Studio, Power BI, or Tableau.Advanced spreadsheet and data manipulation skills, including pivot tables and complex formulas.Strong understanding of mobile measurement partners, CRM platforms, and major advertising platforms.Hands on experience with attribution modelling, funnel analysis, and campaign incrementality testing.Strong commercial understanding and the ability to turn complex or messy datasets into clear, actionable insights.A highly analytical and hands on mindset, with the ability to move from identifying a problem to building a practical solution.

Why This Role

This is an opportunity to take ownership of both marketing intelligence and AI enablement within a business that is actively building AI into the way it operates You will have significant scope to shape the data infrastructure automation capabilities and AI workflows that underpin the marketing function with a direct impact on efficiency decision-making and commercial growth