Marketing Operations Manager (EMIRATI)

Salt; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Salt in Dubai seeks a Marketing Operations Manager to optimize marketing technology and data-driven campaigns. You will enhance engagement, conversion, and overall marketing effectiveness by deepening platform integrations and automation.

The role focuses on aligning marketing tech with customer journeys, analytics, and performance improvements, working across marketing and tech teams to drive measurable results.

Qualifications

• Hands-on experience with digital marketing platforms and MarTech stack.
• Strong analytics using marketing, website, campaign, or audience data to drive improvements.
• Solid understanding of digital channels (SEO, social, paid media, content).
• Experience linking marketing activity to commercial outcomes and revenue.

Responsibilities

• Turn data from campaigns, websites, audiences and funnels into actionable insights.
• Strengthen the digital customer journey across website experience, SEO, content, testing and conversions.
• Improve how marketing systems and platforms integrate, enabling automation and data flows.
• Refine lead flow between marketing and sales, including qualification, nurturing, handover, tracking and conversion.
• Maintain reliable customer data governance across consent, accuracy and information quality.
• Collaborate with marketing, sales, digital, tech teams and external providers to optimize workflows and resolve platform issues.

Skills

Digital marketing platforms

MarTech systems

CRM tools

Marketing automation

Lead funnels

Campaign tracking

Job description

We are hiring a Marketing Operations Manager for a digital marketing and technology opportunity in Dubai.

This role is ideal for a digitally minded marketing professional who enjoys working directly with platforms, data, customer journeys, campaign performance, and automation. The successful candidate will help strengthen how marketing technology is used to improve engagement, conversion, and overall marketing effectiveness.

Key Responsibilities

• Turn campaign, website, audience, and funnel data into clear insights that help marketing teams make better decisions and improve performance.
• Strengthen the digital customer journey by identifying opportunities across website experience, SEO, content, testing, conversion, and online engagement.
• Improve the way marketing systems and digital platforms work together, helping teams get greater value from automation, customer data, campaign tools, and connected technologies.
• Refine the flow of leads between marketing and sales, creating clearer processes around qualification, nurturing, handover, tracking, and conversion.
• Maintain reliable customer data and support effective governance across consent, accuracy, system usage, and information quality.
• Partner with marketing, sales, digital, technical teams, and external providers to solve platform issues, improve workflows, support users, and introduce more efficient ways of working.

Requirements

• Hands-on experience working with digital marketing platforms, MarTech systems, CRM tools, marketing automation, or similar technologies used to support campaigns and customer engagement.
• Strong analytical capability with experience using marketing, website, campaign, or audience data to identify trends and recommend practical improvements.
• Good understanding of digital channels including websites, SEO, social media, paid advertising, content performance, and online customer journeys.
• Experience working with lead funnels, conversion activity, customer data, campaign tracking, and the connection between marketing activity and commercial results.
• Comfortable working across integrations, APIs, automation, platform troubleshooting, data flows, and digital systems without relying solely on technical teams.
• Proven experience in marketing operations, digital marketing, MarTech, CRM, or a related field, combined with strong project management, communication, and stakeholder skills.

What Makes This Role Strong

This is not a traditional marketing role. It is suited to someone who enjoys working where marketing, technology, data, and digital performance come together, with a clear focus on improving how campaigns and customer journeys actually perform.

***Only shortlisted candidates will be contacted***