Marketing Director

Pickl; Dubai; On-site; AED 450,000 - 660,000; Full time

Job summary

Pickl in Dubai is seeking a Marketing Director to lead the overall marketing strategy, strengthen brand positioning, and drive customer acquisition across territories.

The role requires leading market planning, campaign development, and cross-functional collaboration with operations and commercial teams; mentoring a marketing team and managing budgets for impactful brand experiences.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Data-driven, customer-centric marketing strategies.
• Lead market planning and research to inform campaigns.
• Oversee 360-degree marketing and advertising.
• Coordinate with operations and commercial teams on marketing initiatives.
• Manage budgets and mentor marketing team.
• Collaborate with external agencies and partners.
• Excellent written and verbal English communication; Arabic advantageous.

Responsibilities

• Develop and execute the overall marketing strategy to strengthen brand positioning.
• Drive customer acquisition and market expansion across territories.
• Lead market planning, campaigns, and performance reviews.
• Manage brand communications across online and offline channels.
• Coordinate with operations and commercial teams on marketing initiatives.
• Mentor a cross-functional marketing team and manage budgets.

Skills

Market Planning

Market Research

Marketing Management

Brand Building

Campaign Management

Cross-functional Leadership

Analytics

Sales Collaboration

Team Leadership

English Proficiency

Arabic Language

Education

Bachelor's degree in Marketing/Business/Communications

Postgraduate qualification is a plus

Job description

Company Description

Pickl is a Dubai-born burger concept known for award-winning cheeseburgers and fresh fried chicken sandwiches made without preservatives, hormones, or antibiotics. Recognized repeatedly by Time Out Magazine and Deliveroo UAE Awards, Pickl has earned titles such as Best Burger, Best Fried Chicken, and Best Restaurant of the Year across multiple years. The brand focuses on delivering high-quality “fresh fast food” through dine-in and delivery options. Pickl has expanded to seven countries across the region, including the UAE, Qatar, Bahrain, Egypt, Jordan, Oman, and Saudi Arabia, with Kuwait and Iraq launching soon. The company offers a dynamic, growth-oriented environment for team members who want to help shape a regional food success story.

Role Description

99% need not apply, we are looking for an elite top tier Marketing Director that can keep up with the fast paced creative world whilst keep a hand in to all things digital marketing and databasing.

The Marketing Director role at Pickl & BonBird is a full-time, on-site position based in Dubai, United Arab Emirates. This role is responsible for developing and executing the overall marketing strategy to strengthen brand positioning, drive customer acquisition, and support market expansion across existing and new territories. Day-to-day responsibilities include leading market planning, overseeing campaign development and performance, managing brand communications across online and offline channels, and coordinating with operations and commercial teams to align marketing initiatives with business goals.

The Marketing Director will guide market research efforts, analyze consumer insights and competitive trends, and translate findings into actionable plans. This role also includes managing marketing budgets, mentoring a cross-functional marketing team, and collaborating with external agencies and partners to ensure consistent, impactful brand experiences.

Qualifications

• Demonstrated expertise in Market Planning and Market Research to design data-driven, customer-centric strategies.
• Full creative 360 view on marketing and advertising.
• Experience in running PR features across a regional network.
• A positive minded team player who is able to lead and grow the existing marketing team.
• Strong Marketing and Marketing Management skills to lead integrated campaigns, brand building, and multi-channel communications.
• Proven experience in Sales and commercial collaboration to align marketing activities with revenue and growth targets.
• Prior leadership experience in food & beverage, retail, or consumer brands, with the ability to manage and develop diverse teams.
• Advanced analytical skills, including proficiency in marketing analytics tools and performance measurement.
• Excellent written and verbal communication skills in English; Arabic language skills are an advantage.
• Ability to work on-site in Dubai and coordinate across multiple markets in the GCC and wider region.
• Bachelor's degree in Marketing, Business, Communications, or a related field; a relevant postgraduate qualification is a plus.