Marketing Director

The Arab Lens; Abu Dhabi; On-site; AED 550,000 - 950,000; Full time

Job summary

The Arab Lens is seeking a Marketing Director to lead the marketing function, develop integrated strategies, strengthen brand positioning and drive growth across multiple markets. You will provide strategic leadership across brand management, digital marketing, communications, customer engagement, product marketing and market intelligence.

The role requires 12 years of progressive marketing experience including leadership, strong commercial acumen, and the ability to manage significant budgets.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related discipline.
• MBA is advantageous.
• 12 years of progressive marketing experience including leadership roles.
• Proven experience developing multi‑channel marketing strategies.
• Strong commercial and financial acumen.
• Experience managing significant marketing budgets.
• Excellent leadership, presentation and stakeholder management skills.
• Fluency in English; Arabic would be beneficial.

Responsibilities

• Develop and execute the organization's overall marketing strategy.
• Lead brand positioning and long‑term brand development initiatives.
• Oversee digital marketing, communications and media planning.
• Develop annual marketing budgets and monitor expenditure.
• Lead market research and customer insight initiatives.
• Support commercial teams with customer acquisition strategies.
• Monitor marketing performance through relevant KPIs and analytics.
• Manage relationships with advertising agencies and strategic partners.
• Lead product launches and integrated marketing campaigns.
• Build, develop and mentor high‑performing marketing teams.
• Present marketing strategies and performance to executive leadership.
• Identify new market opportunities and growth initiatives.

Skills

Leadership

Stakeholder management

Brand management

Digital marketing

Customer engagement

Budget management

Analytics

Commercial acumen

Communication/presentation

Multi‑channel marketing

Education

Bachelor's degree in Marketing or related

MBA (advantage)

Job description

Our client is a well‑established organization seeking a Marketing Director to lead its marketing function and contribute to the companys continued growth. The organization is looking for a commercially driven leader who can develop integrated marketing strategies strengthen brand positioning and support business expansion across multiple markets.

The Role

The Marketing Director will provide strategic leadership across all marketing disciplines including brand management digital marketing communications customer engagement product marketing and market intelligence. The successful candidate will work closely with executive leadership to ensure marketing initiatives directly support commercial performance and long-term business objectives.

Responsibilities

• Develop and execute the organizations overall marketing strategy.
• Lead brand positioning and long‑term brand development initiatives.
• Oversee digital marketing communications and media planning.
• Develop annual marketing budgets and monitor expenditure.
• Lead market research and customer insight initiatives.
• Support commercial teams with customer acquisition strategies.
• Monitor marketing performance through relevant KPIs and analytics.
• Manage relationships with advertising agencies and strategic partners.
• Lead product launches and integrated marketing campaigns.
• Build develop and mentor high‑performing marketing teams.
• Present marketing strategies and performance to executive leadership.
• Identify new market opportunities and growth initiatives.

Qualifications

• Bachelors degree in Marketing Business Administration or a related discipline.
• MBA is considered an advantage.
• 12 years of progressive marketing experience including leadership roles.
• Proven experience developing multi‑channel marketing strategies.
• Strong commercial and financial acumen.
• Experience managing significant marketing budgets.
• Excellent leadership presentation and stakeholder management skills.
• Strong understanding of digital marketing and customer engagement.
• Fluency in English is required; Arabic would be beneficial.