Vice President – Marketing Good Co.

The Corporate Institute; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

The Corporate Institute in Dubai seeks a Senior Marketing Leader to drive the company’s marketing strategy and execution across brand, digital, and performance channels. You will own the marketing budget, build a high-performing team, and align marketing with sales and product to accelerate revenue growth in the UAE and broader MENA region.

You will influence brand positioning, run integrated campaigns, and leverage data-driven insights to optimize CAC/ROAS and pipeline contribution in a

Qualifications

• 8-10 years of progressive marketing experience, with leadership of functions or teams.
• Strong track record delivering revenue growth and demand generation.
• Experience managing multi-channel campaigns across GCC/UAE/MENA.
• Mentoring cross-functional teams and external agencies.
• Deep understanding of GCC/UAE/MENA markets and competitive landscape.
• Expertise across digital marketing, SEO/SEM, social media, CRM, and analytics.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives and growth targets.
• Own the marketing function across brand, digital, demand generation, performance marketing, content, social media, PR, and partnerships.
• Build and manage a high-performing marketing team through hiring, mentoring, goal-setting, and performance reviews.
• Drive customer acquisition, lead generation, conversion, retention, and revenue growth via data-driven initiatives.
• Define and manage the annual marketing budget with ROI-focused resource allocation.
• Establish brand positioning and strengthen visibility across UAE, GCC, and broader MENA markets.
• Develop integrated campaigns across digital and offline channels with clear KPIs.
• Collaborate with Sales, Product, BD, and Leadership to align marketing with commercial goals.
• Use insights, market research, and analytics to identify growth opportunities.
• Own marketing dashboards and report metrics like pipeline, CAC, ROAS, conversion rates, revenue impact.
• Develop partnerships, influencer programs, media relations, and other initiatives to boost market presence.
• Stay ahead of trends in AI, digital marketing, automation, consumer behavior, and martech.
• Represent the company externally at industry events, conferences, and media engagements when required.

Skills

Digital marketing

Brand management

Data analytics

Leadership

Customer acquisition

Revenue growth

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

MBA or postgraduate qualification (advantage)

Tools

Google Analytics

CRM/Marketing automation

Advertising platforms

BI/Dashboarding tools

Job description

Role & Responsibilities:

• Develop and execute the overall marketing strategy aligned with the company’s business objectives and growth targets.
• Own the marketing function across brand, digital, demand generation, performance marketing, content, social media, PR, and partnerships.
• Build and manage a high-performing marketing team, including hiring, mentoring, goal-setting, and performance management.
• Drive customer acquisition, lead generation, conversion, retention, and revenue growth through data-driven marketing initiatives.
• Define and manage the annual marketing budget, ensuring effective allocation of resources and measurable ROI.
• Establish the company’s brand positioning and strengthen brand visibility across the UAE, GCC, and broader MENA markets.
• Develop integrated marketing campaigns across digital and offline channels, with clear KPIs and performance tracking.
• Work closely with Sales, Product, Business Development, and Leadership teams to align marketing with commercial objectives.
• Use customer insights, market research, competitor analysis, and marketing analytics to identify new growth opportunities.
• Own marketing performance dashboards and regularly report key metrics, pipeline contribution, CAC, ROAS, conversion rates, and revenue impact to leadership.
• Develop strategic partnerships, influencer/creator programs, media relationships, and other initiatives that enhance market presence.
• Stay ahead of emerging trends in AI, digital marketing, automation, consumer behavior, and marketing technology.
• Represent the company externally at industry events, conferences, media engagements, and strategic business forums when required.

Preferred Candidate Profile:

• 8-10 years of progressive experience in marketing, with significant experience leading marketing functions or teams.
• Proven experience in a Senior Marketing Manager, Head of Marketing, AVP Marketing, Director Marketing, or VP Marketing capacity.
• Strong track record of delivering measurable outcomes in revenue growth, customer acquisition, brand building, and demand generation.
• Experience managing and mentoring cross-functional marketing teams and external agencies.
• Strong understanding of GCC/UAE/MENA markets, customers, and competitive landscape is highly preferred.
• Demonstrated expertise across digital marketing, performance marketing, SEO/SEM, social media, content, CRM, email marketing, and marketing analytics.
• Strong commercial orientation with the ability to connect marketing activities directly to revenue and business growth.
• Experience managing significant marketing budgets and optimizing spend based on ROI.
• Strong analytical and strategic thinking, with the ability to translate data into actionable business decisions.
• Excellent communication, presentation, stakeholder-management, and leadership skills.
• Comfortable working in a remote, multicultural, and fast-paced UAE/GCC environment.
• Experience with marketing technology and analytics platforms such as Google Analytics, CRM/marketing automation platforms, advertising platforms, and BI/dashboarding tools.
• A bachelor’s degree in Marketing, Business, Communications, or a related discipline; an MBA or relevant postgraduate qualification would be an advantage.
• UAE/GCC market experience and existing professional networks in the region would be a strong plus.