Marketing Data & Analytics Manager

Client of Salt; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Client of Salt in the UAE is building a world-class marketing analytics function across diverse sectors. You will shape the measurement framework, create executive dashboards and drive data-led decisions across the group portfolio.

Ideal candidates will have 7–10 years in marketing analytics, with hands-on experience in GA4/GTM, Power BI or Tableau, and strong SQL skills to turn complex data into clear narratives for senior leadership.

Qualifications

• 7–10 years in marketing analytics, digital analytics or BI.
• Proven track record building KPI frameworks, dashboards and executive reporting.
• Proficient with GA4/GTM, Power BI or Tableau, and SQL.

Responsibilities

• Build measurement framework KPIs, baselines and targets.
• Create executive dashboards and leadership reporting.
• Analyse campaigns, channels and media to optimize spend.
• Lead attribution, A/B testing and experimentation.
• Set data tracking and governance standards across the group.
• Automate reporting and use AI to extract insights.

Skills

KPI frameworks

Executive reporting

GA4/GTM

Power BI

Tableau

SQL

Python/R

Arabic language

Storytelling with data

Tools

GA4/GTM

Power BI

Job description

Want to build a marketing measurement function from the ground up across a portfolio of fast-growing businesses. Our client is a fast-growing UAE holding group building businesses across sectors that matter to the country s future including aviation, mobility, fintech, healthcare and energy. They re building a world-class group marketing team and they need someone to make its data count.

What you ll do

• Build the measurement framework KPIs baselines and targets everyone agrees on.
• Create executive dashboards and reporting that leadership actually uses.
• Analyse campaigns channels and media to sharpen spend and impact.
• Lead attribution A B testing and experimentation.
• Set data tracking and governance standards across the group and its portfolio companies.
• Automate reporting and use AI to get to insight faster.

Why join

Build rather than inherit you ll shape a new function work with senior leadership and see your work across a diverse portfolio with real national impact.

What you ll bring

• 7-10 years in marketing analytics, digital analytics or BI (client-side, agency or consulting).
• A track record of building KPI frameworks, dashboards and executive reporting.
• Hands-on with GA4/GTM, Power BI or Tableau, and SQL (Python or R a bonus).
• The ability to turn complex data into a clear story for senior stakeholders GCC and multi-sector or multi-brand experience is a plus; Arabic is desirable.