Marketing Data & Analytics Manager

Salt; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Salt is seeking a Marketing Data & Analytics Manager to build a new measurement function in the UAE. You will define KPIs, baselines and targets, and deliver dashboards used by senior leadership to drive strategy across a growing portfolio of businesses.

You will own attribution, experimentation, and governance, with hands-on work in GA4/GTM, Power BI or Tableau, and SQL. Arabic familiarity is a plus as is GCC/multi-brand experience.

Qualifications

• 7–10 years in marketing analytics or BI (client-side, agency or consulting).
• Experience building KPI frameworks, dashboards and executive reporting.
• Ability to turn complex data into a clear story for senior stakeholders.

Responsibilities

• Build the measurement framework: KPIs, baselines and targets everyone agrees on.
• Create executive dashboards and reporting that leadership actually uses.
• Analyse campaigns, channels and media to sharpen spend and impact.
• Lead attribution, A/B testing and experimentation.
• Set data, tracking and governance standards across the group and its portfolio companies.
• Automate reporting and use AI to get to insight faster.

Job description

Marketing Data & Analytics Manager | UAE

Want to build a marketing measurement function from the ground up, across a portfolio of fast-growing businesses?

Our client is a fast-growing UAE holding group building businesses across sectors that matter to the country’s future, including aviation, mobility, fintech, healthcare and energy. They’re building a world-class group marketing team, and they need someone to make its data count.

What you’ll do

• Build the measurement framework: KPIs, baselines and targets everyone agrees on
• Create executive dashboards and reporting that leadership actually uses
• Analyse campaigns, channels and media to sharpen spend and impact
• Lead attribution, A/B testing and experimentation
• Set data, tracking and governance standards across the group and its portfolio companies
• Automate reporting and use AI to get to insight faster

What you’ll bring

• 7–10 years in marketing analytics, digital analytics or BI (client-side, agency or consulting)
• A track record of building KPI frameworks, dashboards and executive reporting
• Hands-on with GA4/GTM, Power BI or Tableau, and SQL (Python or R a bonus)
• The ability to turn complex data into a clear story for senior stakeholders
• GCC and multi-sector or multi-brand experience is a plus; Arabic is desirable

Why join

Build rather than inherit: you’ll shape a new function, work with senior leadership and see your work across a diverse portfolio with real national impact.