Group Marketing Manager

Confidential Company; Dubai; On-site; AED 500,000 - 900,000; Full time

Job summary

Confidential Company seeks a Group Marketing Manager AI Digital Performance to architect data-driven strategies across B2C entertainment assets and B2B landscaping divisions in the UAE. The role blends strategic leadership with hands-on mastery of AI tools to scale campaigns, optimize Google Ads budgets, and deploy predictive models for growth.

Ideal candidates have 8–12 years in marketing with 5+ years in leadership, UAE market knowledge, and experience with AI marketing software and

Qualifications

• Education: Bachelor's in Marketing, Communications, Business Admin; Master’s or CIM preferred.
• Experience: 8–12 years in marketing, 5+ years in leadership overseeing multiple brands.
• Industry: UAE market experience in retail, malls, real estate, or leisure is a plus.
• AI: Practical use of AI marketing software, automation, and scripting.

Responsibilities

• Strategic leadership to align portfolio marketing across B2C and B2B assets.
• Lead AI-driven marketing tech stack to automate workflows and optimize segments.
• Own Google Ads programmatic campaigns with performance optimization goals.
• Oversee analytics, data infrastructure, and attribution dashboards for execs.

Skills

Digital marketing

Media planning

Campaign ROI analysis

English communication

Leadership

Stakeholder management

Presentation skills

Budget management

Education

Bachelor's degree in Marketing, Communications, Business Administration

Master’s degree or CIM certification

Tools

Marketing automation tools

AI marketing software

Workflow automations

Custom script builders

Job description

The Group Marketing Manager AI Digital Performance will architect lead and execute comprehensive data-driven marketing strategies across the group s diverse B2C entertainment assets and B2B commercial landscaping divisions This role demands a modern marketing technologist who combines strategic vision with advanced hands-on mastery of Artificial Intelligence tools The successful candidate will lead the automated scale-up of high-performing campaigns optimize Google Ads budgets programmatically and deploy predictive AI models to accelerate customer acquisition boost footfall and maximize cross-entity conversion performance strong Key Responsibilities strong strong 1 Strategic Leadership Portfolio Alignment strong Develop and implement an integrated marketing blueprint that effectively positions and scales both B2C leisure destinations Dubai Miracle Garden Dubai Butterfly Garden Cityland Mall and B2B commercial entities AKAR Miracle Garden Landscaping Services Lead mentor and build the capacity of the internal marketing and creative teams fostering an agile culture focused on digital innovation ROI and brand equity Manage corporate marketing budgets across all entities ensuring data-supported resource allocation to maximize profitability during peak seasons strong 2 Next-Gen AI Integration Performance Automation strong Deploy and manage advanced AI-driven marketing technology stacks to automate routine workflows optimize audience segmentation and deliver hyper-personalized ad experiences Utilize generative AI and prompt engineering infrastructure to scale multilingual content generation automated creative iteration and rapid copy testing for international tourist segments and local B2B stakeholders Implement AI agents and automated workflows for real-time brand monitoring social listening and competitive intelligence gathering across the lifestyle retail and agriculture sectors strong 3 Advanced Google Ads Programmatic Media Buying strong Own the end-to-end architecture targeting and management of the group s search display video and Performance Max PMax campaigns on Google Ads Build and maintain sophisticated automation scripts rule-based bidding algorithms and AI-led conversion predictive models within Google Ads to consistently drive down cost-per-acquisition CPA and lift return on ad spend ROAS Conduct strict continuous multivariant A B testing on ad copies extensions landing pages and smart bidding strategies using automated optimization engines strong 4 Deep Analytics Forecasting Data Infrastructure strong Oversee the group s unified tracking infrastructure Google Analytics 4 Tag Manager CRM data integrations to ensure attribution accuracy across digital touchpoints and brick-and-mortar footfall Leverage machine learning tools and predictive data analytics to forecast seasonal attendance trends mall footfall patterns and B2B contract lead velocities Deliver transparent high-level marketing attribution dashboards and predictive performance metrics directly to executive management strong Key Performance Indicators KPIs strong strong Omnichannel ROAS Lift strong Measurable year-on-year improvement in programmatic and Google Ads return on ad spend strong CPA Reduction strong Systematic reduction in visitor lead acquisition costs through real-time AI bidding optimization strong Footfall Lead Capture Target strong Achievement of cross-entity footfall targets for tourist destinations and qualified commercial RFIs for landscaping divisions strong Team AI Adoption Rate strong Successful rollout and operational integration of AI tools across the daily workflows of the marketing department.

Education

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or professional marketing certification (e.g., CIM) is highly preferred.

Experience

Experience: Minimum of 8–12 years of progressive marketing experience, with at least 5 years in a leadership role overseeing multiple brands or business units.

Industry Knowledge

Industry Knowledge: Proven experience within the UAE market is essential. Background in retail, mall management, real estate, or leisure/entertainment sectors is a significant advantage.

AI Technical Competency

AI Technical Competency: Practical experience leveraging modern AI marketing software, workflow automations, and custom script builders.

Skills

• * Strong expertise in digital marketing, media planning, and campaign ROI analysis.
• * Exceptional written and verbal communication skills in English (Arabic is a strong advantage).
• * High commercial acumen with the ability to manage complex budgets.
• * Excellent leadership, stakeholder management, and presentation skills.