Marketing and Acquisition Automation Manager

Amazon UAE; Dubai; On-site; AED 279,000 - 424,000; Full time

Job summary

Amazon UAE is seeking a Marketing and Acquisition Automation Manager in Dubai to lead regional go-to-market strategy, partner acquisition, campaign automation, and performance optimization across AMET. You will shape automated marketing programs and data-driven growth initiatives.

The role requires strong experience in regional marketing, marketing automation platforms, and cross-functional leadership, with a focus on measurable outcomes and scalable frameworks across markets.

Qualifications

• Minimum 6 years of professional marketing experience outside internships.
• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.
• Demonstrated experience using data and performance metrics to improve marketing outcomes.
• Proven ability to build, execute, and scale cross-functional marketing programs.

Responsibilities

• Develop and execute regional go-to-market strategies for Amazon hub delivery expansion.
• Create customer and partner acquisition plans across AMET markets.
• Define brand positioning, market-entry priorities, and long-term brand equity initiatives.
• Design integrated marketing campaigns across digital, social, email, and traditional media.
• Lead campaign planning from concept through execution, measurement, and optimization.
• Build scalable partner acquisition funnels using marketing automation platforms.

Skills

Go-to-market strategy

Marketing automation

Lead generation

Data analytics

Cross-functional leadership

SQL

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

Excel

CRM systems

Marketing automation platforms

SQL

Job description

Job Snapshot

Role: Marketing and Acquisition Automation Manager

Location: Dubai, United Arab Emirates

Industry: Marketing & Advertising

Function: Digital Marketing / SEO

Experience: Minimum 6 years

Job Type: Full-time

Position Overview

Marketing and Acquisition Automation Manager in Dubai, United Arab Emirates is a Marketing & Advertising opportunity leading go-to-market strategy, partner acquisition, campaign automation, and performance optimization across Africa, the Middle East, and Turkey. Amazon is hiring an experienced regional marketing professional to expand its hub delivery network, develop scalable acquisition systems, and deliver measurable growth through data-driven marketing programs.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Marketing & Advertising

Function: Digital Marketing / SEO

Salary: 25000-38000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Role Context

The Marketing and Acquisition Automation Manager will lead customer and delivery partner acquisition initiatives supporting Amazon 's hub delivery expansion across the AMET region. The role combines regional marketing strategy, brand development, lead generation, marketing automation, data analytics, and cross-functional program leadership. The successful candidate will design localized campaigns, build automated partner acquisition funnels, and establish performance measurement systems across diverse regional markets. Close coordination with product, technology, operations, supply chain, and business development teams will ensure that marketing activity supports network expansion and long-term commercial objectives.

Key Responsibilities

• Develop and execute regional go-to-market strategies for Amazon hub delivery expansion.
• Create customer and partner acquisition plans for markets across Africa, the Middle East, and Turkey.
• Define brand positioning, market-entry priorities, and long-term brand equity initiatives.
• Develop market penetration strategies based on customer needs, partner availability, and operational requirements.
• Design integrated marketing campaigns across digital, social, email, and traditional media.
• Lead campaign planning from initial concept through execution, measurement, and optimization.
• Adapt marketing content and creative materials for local languages, cultures, and customer expectations.
• Ensure campaigns comply with local advertising regulations and Amazon brand standards.
• Coordinate creative development with internal teams, agencies, and production partners.
• Work with product, operations, supply chain, and business development teams to align marketing priorities.
• Build scalable partner acquisition funnels using marketing automation platforms.
• Configure automated lead capture, qualification, nurturing, and conversion workflows.
• Use customer relationship management systems to track prospects and partner engagement.
• Develop lead-generation programs for potential delivery and logistics partners.
• Establish clear acquisition stages, ownership rules, and service-level expectations.
• Improve conversion rates by identifying and removing barriers within acquisition journeys.
• Develop performance marketing frameworks covering campaign efficiency and business outcomes.
• Define key performance indicators for reach, engagement, lead quality, conversion, cost, and return on investment.
• Establish attribution models that connect marketing activity with customer and partner acquisition.
• Monitor campaign spending and optimize marketing investment across channels and markets.
• Build automated business intelligence dashboards and recurring reporting systems.
• Analyze campaign, customer, partner, and channel performance data.
• Identify growth opportunities through customer segmentation, profiling, and behavioral analysis.
• Conduct structured A-B testing across messages, audiences, landing pages, and acquisition workflows.
• Document experiment hypotheses, results, business implications, and recommended actions.
• Use data and performance metrics to continuously improve campaign effectiveness.
• Apply SQL or other analytical tools to investigate trends and validate marketing insights.
• Lead cross-functional projects involving product, technology, operations, and commercial teams.
• Create project plans, milestones, timelines, governance mechanisms, and performance reviews.
• Manage relationships with marketing agencies, technology providers, vendors, and consultants.
• Review external partner quality, costs, deliverables, and performance against agreed standards.
• Present regional marketing strategies, acquisition performance, and recommendations to senior leadership.
• Communicate program risks, resource needs, and growth opportunities clearly.
• Standardize successful acquisition mechanisms for deployment across multiple AMET markets.
• Maintain a strong focus on scalable growth, operational practicality, and measurable business impact.

Ideal Profile

• Minimum 6 years of professional marketing experience outside internships.
• Bachelor 's degree in Marketing, Business, Communications, Analytics, or a related field is preferred.
• Demonstrated experience using data and performance metrics to improve marketing outcomes.
• Proven ability to build, execute, and scale cross-functional marketing programs.
• Experience leading go-to-market activity for consumer technology, software, hardware, or digital products.
• Strong digital marketing and performance marketing experience.
• Experience developing customer or partner acquisition programs.
• Practical knowledge of marketing automation platforms and customer relationship management systems.
• Experience working with marketing agencies and external creative partners.
• Regional experience across Africa, the Middle East, or Turkey is highly advantageous.
• Previous experience within a multinational organization is preferred.
• Knowledge of supply chain, logistics, last-mile delivery, or partner network expansion is beneficial.
• Strong experience in lead generation, funnel management, and conversion optimization.
• Advanced Microsoft Excel capability, including macros, charts, Pivot Tables, and data manipulation.
• Experience using Tableau or comparable data visualization tools.
• Knowledge of SQL or another analytical language is preferred.
• Experience with customer segmentation, profiling, and audience targeting is advantageous.
• Ability to develop attribution models and assess marketing return on investment.
• Strong analytical thinking and confidence working with complex business data.
• Excellent project-management and cross-functional coordination skills.
• Strong written and verbal English communication capability.
• Ability to present strategies and results to senior executives.
• Strong vendor-management and commercial relationship skills.
• Ability to manage several markets, campaigns, and stakeholder priorities simultaneously.
• Comfortable operating in a fast-paced and evolving regional environment.
• Demonstrated ownership, creativity, and commitment to measurable results.

Skills Set

• Marketing strategy
• Partner acquisition
• Customer acquisition
• Marketing automation
• Go-to-market strategy
• Regional marketing
• Performance marketing
• Lead generation
• Acquisition funnels
• CRM systems
• Digital marketing
• Social media marketing
• Email marketing
• Traditional media
• Brand positioning
• Brand equity
• Market penetration
• Campaign localization
• Customer segmentation
• Audience profiling
• Targeting
• A-B testing
• Marketing analytics
• Attribution modeling
• ROI optimization
• Business intelligence dashboards
• Microsoft Excel
• Pivot Tables
• Excel macros
• Tableau
• SQL
• Agency management
• Vendor management
• Cross-functional leadership
• Last-mile logistics
• Hub delivery expansion
• AMET regional strategy

Why Join Us

This role provides the opportunity to shape Amazon 's hub delivery expansion across Africa, the Middle East, and Turkey. The successful candidate will build regional marketing and acquisition systems that directly support network growth, partner participation, and customer access to dependable delivery services. The position combines strategic marketing leadership with hands-on automation, analytics, experimentation, and cross-functional execution. It is well suited to an experienced marketing professional seeking regional ownership and measurable impact within Amazon 's expanding logistics ecosystem.

About the Company

Amazon is a global technology, e-commerce, logistics, cloud computing, and digital services company focused on creating convenient and reliable customer experiences. Through continued investment in fulfillment innovation, delivery networks, automation, and regional partnerships, Amazon develops scalable logistics solutions that connect customers with products more efficiently.