Manager - Marketing Automation

Amazon UAE; Dubai; On-site; AED 400,000 - 600,000; Full time

Job summary

Amazon UAE is seeking a senior Manager - Marketing Automation to lead regional marketing strategy, customer acquisition, partner recruitment, and campaign automation across AMET. The role combines strategic leadership with hands-on execution, analytics, localization, and cross-functional program management.

The ideal candidate will shape go-to-market plans, manage automated acquisition funnels, and build scalable BI dashboards to track results, ensuring ROI across diverse markets in a

Qualifications

• Bachelor’s degree in marketing, business administration, communications, data analytics, or a related discipline.
• At least 6 years of professional non-internship marketing experience.
• Proven experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market strategies for consumer software, hardware, digital services, logistics, or delivery-related launches.
• Strong background in digital marketing, customer acquisition, lead generation, or partner recruitment.
• Practical experience working with marketing agencies and external creative or technology vendors.
• Regional experience across Africa, the Middle East, Turkey, or other internationally diverse markets.
• Experience using data, KPIs, and customer insights to improve marketing outcomes.
• Advanced Excel skills, including pivot tables, charts, macros, and data manipulation.
• Experience using Tableau or comparable business intelligence tools.
• Knowledge of marketing automation platforms and customer relationship management systems.
• Ability to develop acquisition funnels, lead-nurturing journeys, segmentation models, and automated communications.
• Experience creating marketing dashboards, attribution frameworks, and ROI reporting.
• Strong analytical judgment to convert data into business recommendations.
• Experience using SQL or other analytical tools for data extraction and analysis is preferred.
• Knowledge of customer segmentation, profiling, targeting, and campaign experimentation.
• Strong project-management skills to manage multiple markets and workstreams.
• Confident communication and presentation skills for influencing senior stakeholders.
• Ability to work independently in a fast-paced environment with changing priorities and limited structure.

Responsibilities

• Develop comprehensive go-to-market strategies for Amazon hub delivery expansion across the AMET region.
• Create market-entry plans covering customer acquisition, partner recruitment, brand positioning, market penetration, and long-term brand equity.
• Adapt regional marketing strategies to regulatory, cultural, and linguistic requirements of individual markets.
• Lead the development, localization, approval, and deployment of regional campaign assets.
• Design and execute integrated campaigns across digital advertising, social media, email, web, content, and traditional media.
• Coordinate campaign planning with product, operations, business development, technology, and commercial teams.
• Build automated acquisition funnels that attract, qualify, nurture, and convert prospective delivery partners.
• Configure scalable partner journeys using marketing automation platforms and CRM systems.
• Improve lead routing, scoring, segmentation, follow-up communications, and conversion tracking.
• Establish performance-marketing frameworks with measurable acquisition, engagement, conversion, and cost-efficiency targets.
• Define KPIs for customer and partner campaigns.
• Develop attribution models to identify strongest channels and audience segments.
• Monitor marketing expenditure and optimize budget allocation based on ROI and performance.
• Build automated BI dashboards for regional marketing results.
• Analyze customer and partner behavior to identify opportunities and improve campaigns.
• Conduct A/B testing across messaging, creatives, landing pages, audiences, channels, and journeys.
• Use data and experimentation to improve targeting and marketing efficiency.
• Apply segmentation, profiling, and targeting to improve communications.
• Lead cross-functional marketing initiatives involving product, technology, operations, and business teams.
• Manage relationships with agencies, vendors, and marketing partners.
• Maintain campaign schedules, ownership plans, and performance reports.
• Present strategy, insights, results, and investment recommendations to senior leadership.
• Develop scalable processes that work across multiple countries while preserving local relevance.

Skills

Marketing automation

Go-to-market strategy

Partner acquisition

Customer acquisition

Lead generation

Acquisition funnel

Performance marketing

Digital marketing

Regional marketing

Market-entry planning

Brand positioning

Brand equity development

Campaign localization

Multichannel campaigns

CRM

Tableau

SQL

Excel

Vendor management

Cross-functional leadership

Last-mile delivery

Education

Bachelor’s degree in marketing or related field

Tools

Tableau

Microsoft Excel

Marketing automation platforms

CRM systems

SQL

Job description

Job Snapshot

Position: Manager - Marketing Automation

Location: Dubai, United Arab Emirates

Industry: Package-Freight Delivery

Function: Marketing Management

Experience: 6 years of professional marketing experience

Job Type: Full-time

Overview

Manager - Marketing Automation in Dubai, United Arab Emirates is a senior Package-Freight Delivery opportunity focused on expanding Amazon’s hub delivery model across Africa, the Middle East, and Turkey. The role will lead regional marketing strategy, customer acquisition, partner recruitment, campaign automation, performance measurement, and go‑to‑market execution. The successful candidate will build scalable acquisition systems that attract delivery partners and customers across diverse AMET markets. This position combines strategic marketing leadership with hands‑on campaign execution, automation design, analytics, localization, and cross‑functional program management.

Key Responsibilities

• Develop comprehensive go‑to‑market strategies for Amazon hub delivery expansion across the AMET region.
• Create market‑entry plans covering customer acquisition, partner recruitment, brand positioning, market penetration, and long‑term brand equity.
• Adapt regional marketing strategies to the commercial, cultural, language, and regulatory requirements of individual markets.
• Lead the development, localization, approval, and deployment of regional campaign assets.
• Design and execute integrated campaigns across digital advertising, social media, email, web, content, and traditional media.
• Coordinate campaign planning with product, operations, business development, technology, and commercial teams.
• Build automated acquisition funnels that attract, qualify, nurture, and convert prospective delivery partners.
• Configure scalable partner journeys using marketing automation platforms and customer relationship management systems.
• Improve lead routing, scoring, segmentation, follow‑up communications, and conversion tracking.
• Establish performance‑marketing frameworks with measurable acquisition, engagement, conversion, and cost‑efficiency targets.
• Define key performance indicators for customer and partner acquisition campaigns.
• Develop attribution models that identify the channels, campaigns, and audience segments producing the strongest results.
• Monitor marketing expenditure and optimize budget allocation based on return on investment and acquisition performance.
• Build automated business intelligence dashboards that provide timely visibility into regional marketing results.
• Analyze customer and partner behavior to identify new market opportunities, conversion barriers, and campaign improvements.
• Conduct A‑B testing across messaging, creative assets, landing pages, audience groups, channels, and acquisition journeys.
• Use campaign data and experimentation results to improve targeting, lead quality, conversion rates, and marketing efficiency.
• Apply customer segmentation, profiling, and targeting techniques to improve communication relevance.
• Lead cross‑functional marketing initiatives involving product, technology, operations, and business teams.
• Manage relationships with advertising agencies, creative vendors, technology providers, and marketing partners.
• Maintain clear campaign schedules, ownership plans, approval processes, risk logs, and performance reports.
• Present marketing strategy, regional insights, campaign results, and investment recommendations to senior leadership.
• Develop scalable processes that can be repeated across multiple countries without compromising local relevance.

Ideal Profile

• Bachelor’s degree in marketing, business administration, communications, data analytics, or a related discipline.
• At least 6 years of professional non‑internship marketing experience.
• Proven experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market strategies for consumer software, hardware, digital services, logistics, or delivery‑related launches.
• Strong background in digital marketing, customer acquisition, lead generation, or partner recruitment.
• Practical experience working with marketing agencies and external creative or technology vendors.
• Regional experience across Africa, the Middle East, Turkey, or other culturally diverse international markets.
• Experience working within a multinational organization is strongly preferred.
• Exposure to supply chain, logistics, last‑mile delivery, transportation, or hub operations is advantageous.
• Experience using data, performance indicators, and customer insights to improve marketing outcomes.
• Advanced Microsoft Excel skills, including pivot tables, charts, macros, and data manipulation.
• Experience using Tableau or comparable business intelligence tools.
• Knowledge of marketing automation platforms and customer relationship management systems.
• Ability to develop acquisition funnels, lead‑nurturing journeys, segmentation models, and automated communications.
• Experience creating marketing dashboards, attribution frameworks, and return‑on‑investment reporting.
• Strong analytical judgment with the ability to convert complex data into clear business recommendations.
• Experience using SQL or other analytical tools for data extraction and analysis is preferred.
• Knowledge of customer segmentation, behavioral profiling, targeting, and campaign experimentation.
• Strong project‑management skills with the ability to manage several markets and workstreams simultaneously.
• Confident communication and presentation skills for influencing senior stakeholders.
• Ability to work independently in a fast‑paced environment with changing priorities and limited structure.

Skills Set

• Marketing automation
• Go‑to‑market strategy
• Partner acquisition
• Customer acquisition
• Lead generation
• Acquisition funnel development
• Performance marketing
• Digital marketing
• Regional marketing
• Market‑entry planning
• Brand positioning
• Brand equity development
• Campaign localization
• Multichannel campaigns
• Customer relationship management
• Marketing automation platforms
• Lead scoring
• Lead nurturing
• Audience segmentation
• Customer profiling
• Campaign targeting
• Attribution modeling
• Return‑on‑investment optimization
• Marketing analytics
• Business intelligence dashboards
• A‑B testing
• Marketing experimentation
• Microsoft Excel
• Tableau
• SQL
• Budget optimization
• Agency management
• Vendor management
• Cross‑functional leadership
• Last‑mile delivery
• Logistics marketing
• Senior leadership presentations

Why Join Us

This role offers the opportunity to shape the marketing and acquisition strategy behind Amazon’s hub delivery expansion across a large and commercially diverse region. The manager will build programs that influence market entry, partner growth, customer adoption, and the scalability of last‑mile delivery operations. The position provides broad exposure to regional expansion, marketing technology, logistics, performance analytics, automation, and cross‑functional leadership. It is an excellent opportunity for an experienced marketing professional seeking ownership of high‑impact initiatives within a stable and rapidly evolving global business.

About the Company

Amazon is a global technology, e‑commerce, logistics, and digital‑services company that serves customers through online marketplaces, fulfillment facilities, transportation networks, and last‑mile delivery operations. Across Africa, the Middle East, and Turkey, Amazon continues to develop scalable delivery models, technology‑enabled services, and local partnerships that improve customer access and operational reach.