Senior Marketing Automation Lead - AMET Growth

Amazon UAE; Dubai; On-site; AED 400,000 - 600,000; Full time

Job summary

Amazon UAE is seeking a senior Manager - Marketing Automation to lead regional marketing strategy, customer acquisition, partner recruitment, and campaign automation across AMET. The role combines strategic leadership with hands-on execution, analytics, localization, and cross-functional program management.

The ideal candidate will shape go-to-market plans, manage automated acquisition funnels, and build scalable BI dashboards to track results, ensuring ROI across diverse markets in a

Qualifications

• Bachelor’s degree in marketing, business administration, communications, data analytics, or a related discipline.
• At least 6 years of professional non-internship marketing experience.
• Proven experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market strategies for consumer software, hardware, digital services, logistics, or delivery-related launches.
• Strong background in digital marketing, customer acquisition, lead generation, or partner recruitment.
• Practical experience working with marketing agencies and external creative or technology vendors.
• Regional experience across Africa, the Middle East, Turkey, or other internationally diverse markets.
• Experience using data, KPIs, and customer insights to improve marketing outcomes.
• Advanced Excel skills, including pivot tables, charts, macros, and data manipulation.
• Experience using Tableau or comparable business intelligence tools.
• Knowledge of marketing automation platforms and customer relationship management systems.
• Ability to develop acquisition funnels, lead-nurturing journeys, segmentation models, and automated communications.
• Experience creating marketing dashboards, attribution frameworks, and ROI reporting.
• Strong analytical judgment to convert data into business recommendations.
• Experience using SQL or other analytical tools for data extraction and analysis is preferred.
• Knowledge of customer segmentation, profiling, targeting, and campaign experimentation.
• Strong project-management skills to manage multiple markets and workstreams.
• Confident communication and presentation skills for influencing senior stakeholders.
• Ability to work independently in a fast-paced environment with changing priorities and limited structure.

Responsibilities

• Develop comprehensive go-to-market strategies for Amazon hub delivery expansion across the AMET region.
• Create market-entry plans covering customer acquisition, partner recruitment, brand positioning, market penetration, and long-term brand equity.
• Adapt regional marketing strategies to regulatory, cultural, and linguistic requirements of individual markets.
• Lead the development, localization, approval, and deployment of regional campaign assets.
• Design and execute integrated campaigns across digital advertising, social media, email, web, content, and traditional media.
• Coordinate campaign planning with product, operations, business development, technology, and commercial teams.
• Build automated acquisition funnels that attract, qualify, nurture, and convert prospective delivery partners.
• Configure scalable partner journeys using marketing automation platforms and CRM systems.
• Improve lead routing, scoring, segmentation, follow-up communications, and conversion tracking.
• Establish performance-marketing frameworks with measurable acquisition, engagement, conversion, and cost-efficiency targets.
• Define KPIs for customer and partner campaigns.
• Develop attribution models to identify strongest channels and audience segments.
• Monitor marketing expenditure and optimize budget allocation based on ROI and performance.
• Build automated BI dashboards for regional marketing results.
• Analyze customer and partner behavior to identify opportunities and improve campaigns.
• Conduct A/B testing across messaging, creatives, landing pages, audiences, channels, and journeys.
• Use data and experimentation to improve targeting and marketing efficiency.
• Apply segmentation, profiling, and targeting to improve communications.
• Lead cross-functional marketing initiatives involving product, technology, operations, and business teams.
• Manage relationships with agencies, vendors, and marketing partners.
• Maintain campaign schedules, ownership plans, and performance reports.
• Present strategy, insights, results, and investment recommendations to senior leadership.
• Develop scalable processes that work across multiple countries while preserving local relevance.

Skills

Marketing automation

Go-to-market strategy

Partner acquisition

Customer acquisition

Lead generation

Acquisition funnel

Performance marketing

Digital marketing

Regional marketing

Market-entry planning

Brand positioning

Brand equity development

Campaign localization

Multichannel campaigns

CRM

Tableau

SQL

Excel

Vendor management

Cross-functional leadership

Last-mile delivery

Education

Bachelor’s degree in marketing or related field

Tools

Tableau

Microsoft Excel

Marketing automation platforms

CRM systems

SQL

Job description

Amazon UAE is seeking a senior Manager - Marketing Automation to lead regional marketing strategy, customer acquisition, partner recruitment, and campaign automation across AMET. The role combines strategic leadership with hands-on execution, analytics, localization, and cross-functional program management.

The ideal candidate will shape go-to-market plans, manage automated acquisition funnels, and build scalable BI dashboards to track results, ensuring ROI across diverse markets in a