Manager - Rider Engagement

Talabat; Dubai; On-site; AED 245,520 - 390,600; Full time

Job summary

Talabat is seeking a Manager - Rider Engagement to enhance rider retention and loyalty within their Dubai operations. This role involves developing and executing strategies aimed at improving rider satisfaction and lowering churn rates.

The ideal candidate will have 5-8 years of experience in managing large distributed workforces, particularly in the delivery or logistics sectors, and will lead various engagement initiatives that bolster rider attachment and operational stability.

This position offers a significant opportunity to impact rider experience in the fast-paced delivery sector.

Qualifications

• Experience managing large distributed workforces and engagement programs.
• Strong analytical skills with the ability to work with retention reports.
• Demonstrated success in reducing attrition and driving engagement.

Responsibilities

• Own rider churn reduction strategy and improve long-term rider stability.
• Analyze retention data to identify high-risk rider segments.
• Develop and manage third-party benefit partnerships.

Skills

Rider engagement

Rider retention

Workforce retention

Churn reduction

B2B partnerships

Stakeholder management

Education

5-8 years experience in workforce management

Tools

Excel

Dashboards

Job description

Role

Manager - Rider Engagement

Location

Dubai, United Arab Emirates

Industry

Internet

Function

Human Resources

Experience

5-8 years in large distributed workforce management, rider engagement, logistics, field operations, or retention programs

Job Type

Full-time

Position Overview

Manager - Rider Engagement in Dubai, United Arab Emirates is an Internet industry opportunity focused on rider retention, rider value proposition, loyalty programs, workforce engagement, in-app communication, feedback mechanisms, and benefit partnerships for a leading on-demand delivery platform. This role is ideal for a field-oriented professional who can reduce churn, strengthen rider attachment, build scalable engagement initiatives, and improve long-term workforce stability across UAE-based rider operations.

Job Details

Country: United Arab Emirates

City: Dubai

Salary: 22,000-35,000

Gender: Any

Candidate Nationality: Any

Key Responsibilities

• Own rider churn reduction strategy with strong focus on early-life retention and long-term rider stability.
• Define, improve, and maintain the overall Rider Value Proposition across rider lifecycle stages.
• Design and manage a structured rider loyalty framework that supports motivation, tenure, and performance.
• Analyze retention data to identify high-risk rider segments, behavioral patterns, and structural gaps.
• Track key rider KPIs including churn percentage, retention rate, tenure trends, RSAT, engagement levels, and loyalty adoption.
• Develop action plans that improve retention, reduce attrition, and strengthen rider loyalty outcomes.
• Create and execute an annual rider engagement roadmap aligned with business priorities and logistics needs.
• Lead recognition, motivation, and engagement programs that build rider attachment and sense of belonging.
• Ensure all engagement initiatives are measurable and linked to retention KPIs, rider satisfaction, and operational outcomes.
• Own in-app rider communication strategy, content governance, messaging consistency, and communication effectiveness.
• Ensure rider messaging is clear, timely, aligned, and suitable for a diverse field workforce.
• Establish structured rider feedback mechanisms such as surveys, focus groups, field conversations, and insight reviews.
• Translate rider feedback into concrete improvement initiatives, corrective action plans, and stakeholder recommendations.
• Develop and manage third-party benefit partnerships with banks, telecom providers, gyms, retailers, and other service partners.
• Launch value-added programs that improve rider experience and strengthen the Rider Value Proposition.
• Monitor adoption of benefit programs and measure their impact on churn, retention, satisfaction, and rider engagement.
• Work closely with logistics, operations, finance, product, communications, and senior leadership teams to deliver rider-focused initiatives.
• Present retention trends, engagement updates, partnership outcomes, and improvement plans to senior stakeholders.
• Negotiate commercial partnership opportunities that add value for riders while supporting sustainable business impact.

Ideal Profile

• 5-8 years of experience managing large distributed workforces, rider communities, field operations, logistics teams, or workforce engagement programs.
• Strong UAE-based experience is required, preferably within delivery, logistics, ride-hailing, FMCG field operations, or similar high-volume workforce environments.
• Previous experience working with delivery companies and closely supporting riders is highly desirable.
• Proven experience reducing attrition, improving retention, or building structured employee or rider engagement programs.
• Experience launching incentive, recognition, loyalty, or benefit programs for large workforce groups.
• Strong understanding of rider lifecycle, early-life churn risks, field communication, engagement drivers, and operational realities.
• Experience building B2B partnerships at scale with banks, telecom companies, gyms, retail brands, or service providers.
• Strong communication skills in English are required; Hindi communication skills are preferred.
• Field-oriented personality with the ability to understand on-ground rider needs and translate them into practical programs.
• Strong analytical skills with the ability to work with Excel, dashboards, retention reports, and engagement metrics.
• Commercial mindset with strong negotiation skills and ability to create value-driven partner proposals.
• Able to manage cross-functional stakeholders and communicate regularly with senior leadership.
• Comfortable balancing strategic planning, field execution, partner management, and performance tracking.
• Strong interpersonal skills with the ability to build trust across riders, operations teams, partners, and leadership groups.
• Practical problem solver with the ability to act quickly in a fast-paced delivery platform environment.

Skills Set

• Rider engagement
• Rider retention
• Rider Value Proposition
• Workforce retention
• Distributed workforce management
• Early-life retention
• Churn reduction
• Rider loyalty programs
• RSAT tracking
• Rider satisfaction
• Engagement roadmap
• Recognition programs
• Motivation programs
• In-app rider communication
• Communication governance
• Rider feedback
• Surveys
• Focus groups
• Corrective action planning
• Benefit partnerships
• B2B partnerships
• Incentive program design
• Loyalty framework design
• Logistics field operations
• Delivery workforce management
• Ride-hailing operations
• FMCG field operations
• Excel
• Dashboards
• KPI tracking
• Stakeholder management
• Senior leadership communication
• Negotiation
• Commercial partnerships
• Hindi communication
• English communication

Why Join Us

This role offers the opportunity to shape rider experience and workforce loyalty within Dubai's fast-growing Internet and on-demand delivery sector. The Manager - Rider Engagement will influence retention strategy, create meaningful benefit programs, improve communication with riders, and build measurable initiatives that support both rider wellbeing and business performance. It is a strong opportunity for a field-focused engagement leader who wants to make a visible impact on a large rider community and strengthen the human side of delivery operations.

About the Company

Talabat is a leading food delivery and Q-commerce platform operating as part of Delivery Hero Group. The company connects customers, restaurants, local shops, riders, and business partners through technology-led delivery services across the region. In Dubai, talabat continues to build rider-focused programs, reliable logistics operations, and customer-first delivery experiences supported by technology, local knowledge, and a strong regional workforce.