Manager Emirati Segment - Esaad & Fazaa

du; Dubai; On-site; AED 250,000 - 450,000; Full time

Job summary

du in Dubai seeks an experienced Segment Marketing Propositions professional to lead end-to-end portfolio initiatives within the telecom sector. You will understand customer needs, design value propositions, and collaborate with cross-functional teams to drive market-share growth and P&L performance.

The role requires a minimum of 7 years in telecom marketing, a Bachelor's in Marketing/related field, and fluency in English and Arabic.

Qualifications

• Minimum Bachelor's in Marketing/BA or related field.
• Minimum 7 years of experience in Segment Marketing Propositions in Telecoms.
• Account management experience would be considered an advantage.

Responsibilities

• Understand needs and usage to tailor appropriate customer value propositions.
• Develop & execute strategies to increase market share and achieve P&L targets.
• End to end ownership of respective portfolio.
• Design and follow-up on development of sub segment value propositions with stakeholders to facilitate proposition launch within defined time-to-market.
• Create Go-To-Market strategy, plan, communications briefs for campaigns across Brand, Communications, products and Sales channels.
• Develop and implement methods to enhance segment strategy effectiveness.
• Liaise with ABM team for value extraction and retention campaigns.
• Manage acquisitions with focus on onboarding journey enhancement.
• Drive adoption of propositions.
• Coordinate with C&C, Sales and Customer Operations for new digital proposition launches.
• Establish deals with new organizations and launch exclusive propositions.

Skills

Telecom market dynamics

Customer experience design

Marketing research

Analytical skills

Cross-functional communication

Telecom product knowledge

Negotiation skills

Fluency in English & Arabic

Written and oral communication

Office Suite

Education

Bachelor's degree in Marketing/ BA /related field

Tools

Office Suite

Job description

Key Accountabilities

• Understand the overall needs and usage behaviour of the sub segment to be able to tailor appropriate customer value propositions
• Develop & execute strategies to increase market share and achieve P&L targets.
• End to end ownership of respective portfolio
• Design and Follow-up on the development of sub segment value propositions as per the roadmap liaising with different stakeholders to facilitate proposition launch within defined time-to-market- Proposition in coop with loyalty schemes such as Fazaa / Esaad etx
• Metallic Numbers Propositions
• Create Go-To-Market strategy, plan, communications briefs for the related campaign by liaising with Brand and Communications, products, and all Sales channels and other front-lining business operations for the respective Customer journeys inn alignment with the core proposition manager
• Develop and implement methods and processes to enhance the effectiveness of the segment strategy to better meet objectives
• Liaise with ABM team to launch value extraction and retention campaigns
• Manage Acquisitions, with a focus in enhancement and optimization of the on-boarding journey
• Manage Customer adoption of the respective propositions.
• Coordinate with C&C, Sales and Customer Operations, Channel CX, for new digital proposition and Journey CVPs and launches
• Contribute in Managing the relationship with the organizations (key accountability lies with Gov Relations for the most of them). Manage the common action plan to increase the adoption of the proposition for initiatives by both sides
• Establish deals with (alone or with the Gov Relations and Enterprise colleagues) new organizations and launch exclusive propositions
• KPIs - Gross adds by the new propositions and Overall Gross adds of Emirati segment
• ARPU of Gross Ads and Base of the respective propositions and overall Emirati segment
• Churn of the respective propositions and overall Emirati segment
• Base of the respective propositions and overall Emirati segment
• Revenues of the respective propositions and overall Emirati segment
• Margin of the respective propositions and overall Emirati segment
• Emirati Market Share
• Emirati NPS

Qualifications

• Minimum Bachelors in Marketing/ BA /related field

Experience

• Minimum 7 years of experience in Segment Marketing Propositions in Telecoms
• Account management experience would be considered an advantage

Skills

• Good understanding of the telecom market dynamics
• Strong knowledge of customer experience design, marketing research,
• Solid analytical skills
• Great interpersonal and communication skills with ability to deliver within a cross-functional environment
• Solid understanding of communications and media
• High standard of Telecommunication product and service knowledge
• Exceptional communication and negotiation skills
• Minimum requirement, Fluency in English AND Arabic
• Exceptional written and oral communication skills required.
• PC skills Office Suite require