Manager, PB Marketing - Emiratized

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 260,000 - 420,000; Full time

Job summary

First Abu Dhabi Bank seeks a Manager – PB Marketing to plan and execute integrated marketing campaigns across Current and Savings accounts, driving acquisition and revenue growth in the UAE.

The role partners with cross-functional teams and agencies to deliver multi-channel campaigns, ensuring on-brand, compliant content in Arabic and English, while monitoring KPIs and budgets.

Qualifications

• 5–8 years in marketing and communications.
• Fluency in Arabic and English essential.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven track record of integrated, multi-channel campaigns end-to-end.
• Strong project management and ability to manage multiple campaigns.

Responsibilities

• Develop and manage end-to-end marketing campaigns across ATL, BTL, digital, and social channels.
• Translate objectives into campaign strategies for UAE market with the creative agency.
• Own campaign delivery from brief to media planning, production, launch, and reporting.
• Collaborate with internal stakeholders to deliver on-brand content in Arabic and English.

Skills

Bilingual (Arabic/English)

Campaign management

Cross-functional collaboration

Agency management

Project management

UAE market knowledge

Education

Bachelor's degree in Marketing/Business

Job description

JOB SUMMARY / INTRODUCTION

The Manager – PB Marketing is responsible for planning and executing integrated marketing and communications campaigns across Current Accounts and Savings Accounts products to drive customer acquisition and revenue growth. The role works closely with cross-functional teams and agencies to deliver high-quality, culturally relevant campaigns across paid, owned, and earned channels.

KEY RESPONSIBILITIES

• Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels to deliver against set annual marketing objectives.
• Translate business and product objectives into compelling, culturally relevant campaign strategies for the UAE market with the creative agency.
• Own campaign delivery from brief development and creative alignment through to media planning, production, launch, and performance reporting.
• Collaborate with internal stakeholders to deliver quality, on-brand and error-free marketing content in both Arabic and English across the right channels at the right time.
• Ensure all communications are on-brand, accurate, and aligned with brand and regulatory standards.
• Monitor campaign performance against KPIs and optimize for continuous improvement.
• Manage campaign budgets, timelines, and agency relationships effectively.
• Work collaboratively across functions including creative, CRM, website, social media, media, business, product, events and PR teams.

REQUIREMENTS / QUALIFICATIONS

• 5–8 years of experience in marketing and communications, ideally within a fast-paced, campaign-driven environment.
• Fluency and professional writing proficiency in both Arabic and English is essential.
• Bachelor's degree in marketing, Communications, Business, or a related field.
• Proven track record of managing integrated, multi-channel campaigns end-to-end.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience in a marketing role working with agencies and cross-functional teams.
• Solid understanding of the UAE market, consumer behavior, and cultural nuances.
• Excellent bilingual (Arabic/English) written and verbal communication skills.

Preferred / Beneficial

• Banking or financial services experience is strongly preferred.
• FMCG, CPG, or lifestyle brand experience is a plus.
• Creative judgment paired with analytical, performance-driven thinking.
• Strong attention to detail and commitment to brand and quality standards.
• Ability to thrive under pressure and adapt to changing priorities.
• Proactive, flexible and solution-driven mindset.
• Innovative, consumer-focused approach with a passion for technology and AI.

About Us:

First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.

Life at FAB:

Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization

Career Development:

FAB offers unique career choices, a chance to innovate, craft solutions for the future, and speak yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.

Our Values:

At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.

Join our team and be part of a journey to shape the future of banking.