Manager Brand & Marketing Communications – Consumer (UAE National only)

du; United Arab Emirates; On-site; AED 279,000 - 390,600; Full time

Job summary

Careers at UAE is seeking a Manager for Brand & Marketing Communications aimed at UAE Nationals only. This role involves developing communication strategies, executing marketing campaigns, and managing budgets aligned with segment requirements.

The ideal candidate should have a Bachelor's degree in Marketing or similar, with at least 10-15 years of experience in marketing communications, including 5 years in a managerial position. Strong fluency in English and Arabic is essential, along with excellent project management and analytical skills.

Qualifications

• Minimum 10–15 years of experience in marketing communications, preferably in telecommunications.
• 5+ years of managerial experience.

Responsibilities

• Develop communication strategy per segment.
• Execute and monitor marketing communications campaigns.
• Design ATL campaigns for new products and services.

Skills

Fluency in English and Arabic

Project management skills

Presentation skills

Analytical skills

Understanding of UAE culture

Time-management skills

Cross-functional team collaboration

Education

Bachelor degree in Marketing, Mass Communications or related discipline

Job description

Manager Brand & Marketing Communications – Consumer (UAE National only)

Job Description

Key Accountabilities:

• Develop communication strategy per segment
• Develop, execute and monitor marketing communications campaigns per segment
• Design ATL campaigns for new products and services
• Plan and manage budget for all marketing communication initiatives based on requirements from Segments (budget ownership sits with Segments)
• Manage media and creative agencies
• Ensure communication initiatives are in line with overall marketing communications strategy
• Monitor and report marketing communication campaign effectiveness (e.g. reach, costs)
• Performance digital marketing alignment with digital channel.

Qualifications:

• Minimum Bachelor degree in Marketing, Mass Communications or a related discipline

Experience:

• Minimum 10 – 15 years of experience in a marketing communications and advertisement/related role, ideally within the telecommunications industry
• 5+ years of managerial experience

Skills:

• Fluency in both English and Arabic – written and spoken
• Excellent project management and delivery skills
• Strong presentation skills with effective time-management
• Thorough understanding of the UAE culture and market
• Strong understanding of target segment media habits
• Excellent analytical, planning & risk management skills
• Work well in cross-functional team environment
• Understands needs and diversity of organisation
• Demonstrable flexibility in approach and attitude; with an ability to adapt to change & effectively manage & communicate change to people while driving business target-achievement
• Innate quality of wanting to making a personal difference and add value to the organisation
• Strong Orientation for communicating for impact in a timely manner, demonstrating foresight, forethought, planning for operational efficiency & effectively managing & identifying potential risks to business
• Strong demonstrable organizational commitment