MEA Base Management Executive

Apple; Dubai; On-site; AED 223,200 - 334,800; Full time

Job summary

Apple is seeking a Base Management & Personalised Engagement Lead to design programmatic marketing initiatives across the Middle East and Africa. This position requires 7+ years of experience in customer base management and a strong grasp of CVM and CRM principles.

The successful candidate will analyze data to drive insights, define frameworks for data collection, and measure program effectiveness. A degree in a quantitative discipline or an MBA is preferred. Apply now to drive impactful change at Apple.

Qualifications

• 7+ years of experience in Customer Base management or CVM roles.
• Strong passion for data and predictive analytics.
• Excellent written and oral communication skills.

Responsibilities

• Define and setup framework to collect base data metrics.
• Measure and report effectiveness of new programs.
• Analyze data to provide insights and actions for new sales opportunities.

Skills

Customer Base management

CVM

CRM

Personalisation

Data analytics

Strategic thinking

Education

Degree in a quantitative or business discipline

MBA

Job description

People here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people, their expertise and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, in many ways, is the face of Apple to our largest customers.

Description

We are seeking a Base Management & Personalised Engagement Lead to design and bring to life Channel-led programmatic base marketing initiatives across the Middle East and Africa accounts. This role will be instrumental to revolutionise partner account plans and deepen customer engagement, transforming Apple’s customer experience leveraging our channel partner’s base marketing, CVM, CRM and personalisation capabilities across the Telecom and Consumer channels. You will have regional accountability for influencing and driving objectives through key relationships. In order to be successful, you will display an engaging and collaborative style, mentoring skills and extraordinary negotiation skills. You will play the critical role in creating the vision, framework and support strategy execution for Base Management programs in MEA, with the ability to quantify business impact and returns. Key Responsibilities: Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners; support business case, playbook development, partner program sell‑ins; measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations; analyze data to interpret trends and patterns to provide insights and actions for new sales opportunities and customer experience optimization; develop Personalised Engagement program playbook and drive ongoing updates with standard methodologies of use cases implemented worldwide and in the region; measure effectiveness of program implementations; develop dashboards/ scorecards and provide regular program performance reporting; create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross‑functional teams such as Sales and Sales Finance.

Minimum Qualifications

• 7+ years experience in Customer Base management, CVM, CRM, personalisation roles, either leading the function in-company or being the practice expert at a leading consultancy
• You possess unquestionable gravitas and interpersonal skills coupled with ability to articulate an inspiring vision at CxO level
• You possess experience working with large installed base customers, and your experience from telecom or digital channels would be highly desired
• Experience measuring CVM / CRM / Personalised Engagement impact, planning and analyzing AB experiments
• Strong passion for data and predictive analytics to provide impactful insights and drive incremental revenue
• You are highly skilled at business modelling and data analytics, and are familiar with the systems and tools used across telecom , consumer and digital channels
• You are successful in applying well‑structured approach to programs and goal setting
• Ability to communicate results of analyses in a clear and effective manner both externally to key channel partners and internally to leadership teams
• Proven experience succeeding in complex, matrix and cross‑functional projects
• Excellent written, presentation and oral communication skills
• Strategic thinking, business acumen
• Willing to take action and enjoy working in a fast paced, dynamic environment
• You possess an understanding of the regulatory requirements for consumer communication in KSA and UAE

Preferred Qualifications

• Ideally Educated to a degree level in a quantitative or business discipline.
• MBA preferred.