Social Media Marketing Specialist

Confidential Company; Dubai; On-site; AED 167,000 - 257,000; Full time

Job summary

Confidential Company in Dubai, UAE is seeking a creative Content Creator & Strategist to develop engaging content and strengthen its presence across LinkedIn and other digital platforms. The ideal candidate will combine strong content creation skills with the ability to generate ideas, understand audiences, and build a consistent content strategy.

Portfolio/work samples are required, and you will collaborate with teams to identify stories, write captions, and optimize posts for reach and

Qualifications

• 2–4 years of experience in content creation, social media, or digital marketing.
• Strong English writing and storytelling skills.
• Experience with LinkedIn personal branding is a plus.

Responsibilities

• Develop and execute content strategies for LinkedIn and other digital platforms.
• Create engaging posts, carousels, short-form videos, and content formats.
• Develop content calendars and identify industry and trending topics.
• Support leadership and personal branding through LinkedIn content.
• Write captions and hooks with storytelling focus.
• Collaborate with internal teams to identify stories and opportunities.
• Monitor performance and use analytics to improve reach and engagement.
• Stay updated on social media trends and best practices.

Skills

Content creation

Social media

Digital marketing

LinkedIn

Storytelling

Idea generation

Tools

Canva

CapCut

Job description

Content Creator & Strategist

Location: Dubai, UAE

Employment Type: Full-Time | Permanent

About the Role

A confidential Dubai-based company is looking for a creative and strategic Content Creator & Strategist to develop engaging content and strengthen its presence across LinkedIn and other digital platforms.

The ideal candidate will combine strong content creation skills with the ability to develop ideas, understand audiences, and build a consistent content strategy.

Key Responsibilities

• Develop and execute content strategies for LinkedIn and other digital platforms.
• Create engaging posts, carousels, short-form videos, and other content formats.
• Develop content calendars and identify relevant industry and trending topics.
• Support leadership and personal branding through LinkedIn content.
• Write strong captions, hooks, and storytelling content.
• Work with internal teams to identify stories and content opportunities.
• Monitor content performance and use insights to improve reach and engagement.
• Stay updated with social media trends, formats, and best practices.

Requirements

• 2–4 years of experience in content creation, social media, digital marketing, or a similar role.
• Strong understanding of LinkedIn and personal branding.
• Excellent English writing and storytelling skills.
• Experience with Canva, CapCut, or similar content-creation tools.
• Creative, proactive, and able to generate ideas independently.
• Understanding of social media analytics and content performance.
• Real estate, B2B, or corporate experience is an advantage.

Portfolio/work samples are required.