Social Media Executive (EMIRATI)

Salt; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

Salt in Abu Dhabi is seeking a creative, digitally minded social media professional to plan and coordinate content across key platforms, ensuring a consistent and engaging brand presence.

You will create captions, visuals, short-form videos, and timely posts; monitor engagement; collaborate with internal teams; and use insights to improve future activity while staying current with platform trends.

Qualifications

• Experience in social media, digital marketing, or content creation.
• Ability to adapt content for different platforms and audiences.
• Strong writing and editing skills for concise copy.
• Familiarity with analytics to inform content decisions.

Responsibilities

• Plan and coordinate social media content across key platforms, ensuring a consistent and engaging brand presence.
• Create, adapt, and publish content including captions, visuals, short-form videos, campaign posts, and timely social updates.
• Monitor audience engagement, comments, trends, and conversations while supporting responsive community interaction.
• Work with internal teams and external partners to support campaigns, events, launches, and other key communication moments.
• Track content and channel performance, using insights to understand what resonates and improve future activity.
• Stay up to date with platform trends, content formats, and emerging social behaviours to bring fresh ideas into the content mix.

Skills

Social media strategy

Content creation

Community management

Copywriting

Tools

Basic video editing

Job description

This role is ideal for a creative and digitally minded professional who understands how to build engaging social content, grow online communities, and keep a brand active, relevant, and consistent across different platforms.

• Plan and coordinate social media content across key platforms, ensuring a consistent and engaging brand presence.
• Create, adapt, and publish content including captions, visuals, short-form videos, campaign posts, and timely social updates.
• Monitor audience engagement, comments, trends, and conversations while supporting responsive community interaction.
• Work with internal teams and external partners to support campaigns, events, launches, and other key communication moments.
• Track content and channel performance, using insights to understand what resonates and improve future activity.
• Stay up to date with platform trends, content formats, and emerging social behaviours to bring fresh ideas into the content mix.
• Relevant experience in social media, digital marketing, content creation, communications, or a related field.
• Strong understanding of major social platforms and how content should be adapted for different audiences and formats.
• Good writing and editing skills, with the ability to create concise, engaging, and brand appropriate copy.
• Comfortable working with visual content and basic design or editing tools; video content experience would be an advantage.
• Strong organisational skills with the ability to manage content calendars, deadlines, and multiple priorities.
• Creative, proactive, and detail oriented, with a good understanding of social trends, audience behaviour, and digital engagement.

This is a great opportunity for someone who enjoys being close to content, culture, and digital trends while helping shape how a brand connects with its audience every day.

If you are creative, social media savvy, and enjoy turning ideas into engaging content, we would love to hear from you.